By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. The mere mention of “statistics” may make some of your co-workers roll their eyes as they await that business meeting down the hall at which the company’s latest numbers are about to be analyzed and debated. But marketers know that numbers can be their chief ally — especially […]
by Jay Bemis | Advertising Systems Inc. Those who use Twitter as a social media marketing tool may have found that there’s nothing like a live event or a specially celebrated day as an opportunity to get their brand closer to their readers. Twitter recently released four tips for brands to follow when tweeting at […]
By Jay Bemis | Advertising Systems Inc. If marketing at your small business consists of a few Facebook posts, a tweet here and there and perhaps an occasional promotion such as a prize giveaway, you may be taking too singular of an approach to creating awareness of your brand. It may well be time that […]
by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]
by Jay Bemis | Advertising Systems Inc. Interacting with your following not only should be an obligatory chore for you as your company’s social media manager — it also can produce astonishing results. The Wendy’s restaurant chain knows this social-media-managerial standard rather well, thanks to the chicken nuggets featured on its menus and a teenager’s […]
by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]
by Jay Bemis | Advertising Systems Inc. May we propose a toast? To our fellow marketers, this is how we would spell “happy” to make not only your upcoming New Year celebration sparkle with joy, but also each day, week and month of 2018 — a year for which there’s plenty of optimism among those […]
by Jay Bemis | Advertising Systems Inc. The year 1995 brought a couple of technological advances to our world. Microsoft introduced Windows 95, an operating system that revolutionized the habits of PC users, for instance, and the year also brought the release of the first feature-length, computer-animated film, “Toy Story,” in which Woody and Buzz […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]