By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]
By Jay Bemis | Advertising Systems Inc. Does your marketing campaign need a kick in the number of responses you get from prospective customers? You may want to consider making direct mail a key force in that campaign — studies show that “snail mail” gets a better response rate than other marketing efforts, thanks in […]
By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]
By Jay Bemis | Advertising Systems Inc. Though its number of users should remain relatively stable over the next few years, Twitter is expected to generate $1.62 billion in ad revenues by the end of 2020, which will be a 22.8 percent increase over 2018’s revenues of $1.3 billion. What’s driving the surging revenues? Both […]
By Jay Bemis | Advertising Systems Inc. Though the advent of the internet still causes many to predict doom for the world of print, marketers in recent years have proven such a prophecy to be what we might call, well, “fake news.” Rather, marketers have found that print marketing with its variety of tools — […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
By Jay Bemis | Advertising Systems Inc. Combining a video marketing campaign with search engine marketing recently provided immediate results for a Texas bank when Advertising Systems Inc. (ASI) went to bat for it. ASI developed a strategy for the bank that, in its first month, has seen the bank enjoy a 500-percent lift in […]
by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]
by Jay Bemis | Advertising Systems Inc. May we propose a toast? To our fellow marketers, this is how we would spell “happy” to make not only your upcoming New Year celebration sparkle with joy, but also each day, week and month of 2018 — a year for which there’s plenty of optimism among those […]
Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]