Social Marketing

October 31, 2019

Baby Boomers More Wary of Social Media Than Younger Users

By Jay Bemis | Advertising Systems Inc.  In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]

Blog, Social Marketing
June 28, 2019

On Your Instagram Feed Soon: The Likes of Ariana Grande

By Jay Bemis | Advertising Systems Inc.  You don’t follow Ariana Grande on Instagram, but suddenly her image is serenading you on the social-media platform. What’s up with that? It’s Instagram’s attempt to seize upon the social-influencer market with a new revenue strategy — “branded content” ads, from which advertisers can promote branded content from […]

Blog, News, Social Marketing
October 30, 2018

Give Your Social Media Some Personality

By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]

Blog, Social Marketing, Social Media Marketing
September 27, 2018

Holidays a Time to Kick-Start Your Marketing Plan

By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing, Print Marketing, Search Marketing, Social Marketing, Video Marketing
August 15, 2018

Impress the Boss With the Latest Social Media Stats

by Jay Bemis | Advertising Systems Inc. The mere mention of “statistics” may make some of your co-workers roll their eyes as they await that business meeting down the hall at which the company’s latest numbers are about to be analyzed and debated. But marketers know that numbers can be their chief ally — especially […]

Blog, Social Marketing
March 14, 2018

4 Things to Consider When Hiring a Small Business Marketing Agency

by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Print Marketing, Search Marketing, Small Business, Social Marketing
February 15, 2018

It May Be Time to Show Snapchat a Little Love

by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]

Blog, Content Marketing, News, Social Marketing
January 25, 2018

How Nugget Love Set Twitter Ablaze

by Jay Bemis | Advertising Systems Inc. Interacting with your following not only should be an obligatory chore for you as your company’s social media manager — it also can produce astonishing results. The Wendy’s restaurant chain knows this social-media-managerial standard rather well, thanks to the chicken nuggets featured on its menus and a teenager’s […]

Blog, Social Marketing
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Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575