By Jay Bemis | Advertising Systems Inc. President-elect Donald Trump’s tapping of billionaire entrepreneur and supporter Elon Musk to lead a Department of Government Efficiency has left some in the political world atwitter, if you will. Marketers and advertisers, for example, are wondering what the appointment might mean for Musk’s social platform, X. X, formerly […]
By Jay Bemis | Advertising Systems Inc. When Hurricane Helene blew its way through middle and eastern Georgia in the early-morning hours of Sept. 27, its wrath included leaving 1.5 million customers of Georgia Power without electricity, many of them for 10 days or more. How did Georgia Power communicate with its customer base during […]
By Jay Bemis | Advertising Systems Inc. On Labor Day eve, Americans’ minds may be transfixed on pool gatherings, sizzling burgers and a few days off work as the dog days of summer finally draw to a close. But come next week, the thoughts of many advertisers and marketers, as well as millions of anticipatory […]
By Jay Bemis | Advertising Systems Inc. More of the Clydesdales, a bright-blue drink, M&Ms and a mustachioed man: These are among the ingredients that the food and beverage industry are mixing for TV ad watchers when Super Bowl LVIII kicks off Feb. 11 in Las Vegas. CBS, which is airing the game between the […]
By Jay Bemis | Advertising Systems Inc. Everybody’s awaiting the upcoming Labor Day weekend, of course, but somewhere near the top of the anxiety list has to be the 150 million active users of Airbnb. After all, it was a year ago on Labor Day, or Sept. 4, 2021, when the homestay and vacation rental […]
By Jay Bemis | Advertising Systems Inc. A search of Crumbl Cookies within Yahoo News reveals a baker’s dozen of headlines from just the past week about the latest openings from one of the country’s hottest restaurant franchises. “Crumbl Cookies is planning 3 additional locations in Jacksonville by the end of 2022,” notes one headline […]
By Jay Bemis | Advertising Systems Inc. Some of the busiest marketers today are those battling COVID-19 vaccine hesitancy, which is become a growing concern among government officials, the medical profession and marketing agencies alike. The New York Times succinctly summarized the challenge that those anti-hesitancy allies face with this headline from today: “Half of […]
By Jay Bemis | Advertising Systems Inc. Perhaps you saw Facebook debut its first Super Bowl commercial earlier this month. Titled “Facebook Groups: Ready to Rock?” and set to Twisted Sister’s “I Wanna Rock,” it ends with comedian Chris Rock and actor Sylvester Stallone, decked like Rocky Balboa, celebrating at the top of the steps […]
By Jay Bemis | Advertising Systems Inc. With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]
By Jay Bemis | Advertising Systems Inc. In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]