By Jay Bemis | Advertising Systems Inc. More of the Clydesdales, a bright-blue drink, M&Ms and a mustachioed man: These are among the ingredients that the food and beverage industry are mixing for TV ad watchers when Super Bowl LVIII kicks off Feb. 11 in Las Vegas. CBS, which is airing the game between the […]
By Jay Bemis | Advertising Systems Inc. Everybody’s awaiting the upcoming Labor Day weekend, of course, but somewhere near the top of the anxiety list has to be the 150 million active users of Airbnb. After all, it was a year ago on Labor Day, or Sept. 4, 2021, when the homestay and vacation rental […]
By Jay Bemis | Advertising Systems Inc. A search of Crumbl Cookies within Yahoo News reveals a baker’s dozen of headlines from just the past week about the latest openings from one of the country’s hottest restaurant franchises. “Crumbl Cookies is planning 3 additional locations in Jacksonville by the end of 2022,” notes one headline […]
By Jay Bemis | Advertising Systems Inc. Some of the busiest marketers today are those battling COVID-19 vaccine hesitancy, which is become a growing concern among government officials, the medical profession and marketing agencies alike. The New York Times succinctly summarized the challenge that those anti-hesitancy allies face with this headline from today: “Half of […]
By Jay Bemis | Advertising Systems Inc. Perhaps you saw Facebook debut its first Super Bowl commercial earlier this month. Titled “Facebook Groups: Ready to Rock?” and set to Twisted Sister’s “I Wanna Rock,” it ends with comedian Chris Rock and actor Sylvester Stallone, decked like Rocky Balboa, celebrating at the top of the steps […]
By Jay Bemis | Advertising Systems Inc. With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]
By Jay Bemis | Advertising Systems Inc. In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. The mere mention of “statistics” may make some of your co-workers roll their eyes as they await that business meeting down the hall at which the company’s latest numbers are about to be analyzed and debated. But marketers know that numbers can be their chief ally — especially […]
by Jay Bemis | Advertising Systems Inc. Those who use Twitter as a social media marketing tool may have found that there’s nothing like a live event or a specially celebrated day as an opportunity to get their brand closer to their readers. Twitter recently released four tips for brands to follow when tweeting at […]