By Jay Bemis | Advertising Systems Inc. President-elect Donald Trump’s tapping of billionaire entrepreneur and supporter Elon Musk to lead a Department of Government Efficiency has left some in the political world atwitter, if you will. Marketers and advertisers, for example, are wondering what the appointment might mean for Musk’s social platform, X. X, formerly […]
By Jay Bemis | Advertising Systems Inc. As live-sports viewers continue to switch from watching games on traditional TV to digitally streaming the contests, a court decision Thursday is paving the way for Amazon Prime Video to grab a big piece of the streaming action. In Thursday’s decision, a federal judge approved Diamond Sports Group’s […]
By Jay Bemis | Advertising Systems Inc. November’s arrival means it’s time for businesses, marketers and shoppers alike to sharpen their focus on the 2024 holiday shopping season. Marketers who’ve already done a deeper dive know this about this year’s holiday shopping period: There are five fewer days to shop this year compared to an […]
By Jay Bemis | Advertising Systems Inc. Generative AI continues to gain much attention from chief marketing officers, who say in recent polling that content creation, social media engagement, ad copywriting and insight generation will be among their top budget priorities in the months ahead. In a study this summer by the Boston Consulting Group […]
By Jay Bemis | Advertising Systems Inc. When Hurricane Helene blew its way through middle and eastern Georgia in the early-morning hours of Sept. 27, its wrath included leaving 1.5 million customers of Georgia Power without electricity, many of them for 10 days or more. How did Georgia Power communicate with its customer base during […]
By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]
By Jay Bemis | Advertising Systems Inc. On Labor Day eve, Americans’ minds may be transfixed on pool gatherings, sizzling burgers and a few days off work as the dog days of summer finally draw to a close. But come next week, the thoughts of many advertisers and marketers, as well as millions of anticipatory […]
By Jay Bemis | Advertising Systems Inc. Americans now spend almost two-thirds (63.7%) of their total time spent on media specifically on digital media, which continues to take a bigger share of time that’s spent on traditional media, according to a report released this week by the experts at eMarketer. Total time spent on media, […]
By Jay Bemis | Advertising Systems Inc. Another Amazon Prime Day meant another record spend on the much-anticipated, mid-July event: Consumers in the United States spent $14.2 billion over the sale’s two days this year, up from the $12.7 billion they spent online a year ago. Often foreseen as a harbinger of how well holiday […]
By Jay Bemis | Advertising Systems Inc. Whether your ad-buying strategy for the Paris Olympics is of the connected-TV variety, the traditional or linear TV route or a blend of both, via programmatic ad buys, the latest viewership projections for the July 26-Aug. 11 games are, well, magnifique. The games are expected to surpass 3 […]