May 31, 2023

Big Brands Unveiling New AI Toys at Steady Clip

By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]

May 4, 2023

Businesses Scramble to Comply With Web Accessibility

By Jay Bemis | Advertising Systems Inc. Attention, business owners: Did you know that last year, the U.S. Department of Justice reaffirmed a 2018 ruling that websites are places of accommodation under the Americans with Disabilities Act (ADA) and — just like your brick-and-mortar store, if you have one — your website must comply with […]

April 27, 2023

Marketers No Strangers to This Thing Called AI

By Jay Bemis | Advertising Systems Inc. Long before ChatGPT and other artificial intelligence tools began dominating 2023’s headlines, marketers already were on it, one might say — with content marketing utmost in mind. By the end of last year, nearly six in 10 marketers worldwide, or 58.9%, were already using AI content tools to […]

Blog, Content Marketing, Technology
April 13, 2023

Online Audio Booms With Marketing Opportunities

By Jay Bemis | Advertising Systems Inc. Now hear this: Why might you turn to online audio as a tool in your company’s marketing and advertising efforts? Consider that last year, 74% of internet users in the United States, or 222.7 million people, listened to some form of online audio, according to a January report […]

Blog, Multi-Channel Marketing
March 24, 2023

Ways to Market in a Cookie-less World

By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]

March 17, 2023

Ryan Reynolds: Acting, Yes, But Big Techie, Too

By Jay Bemis | Advertising Systems Inc. Having proven his chops at acting since the 1990s, “Deadpool” actor Ryan Reynolds also has been starring in recent years as a savvy marketer and businessman — as displayed in this week’s acquisition of Mint Mobile by T-Mobile. Reynolds is a quarter owner of Mint Mobile, for which […]

February 23, 2023

Expect Programmatic Ad Buys to Keep Growing

By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]

February 9, 2023

A New Battle, Bard-Versus-Bing, Emerges

By Jay Bemis | Advertising Systems Inc. A search-engine war erupted this week between tech behemoths Microsoft and Google: It’s a clash you might call “Bard-Versus-Bing.” Bard-Versus-Bing is not a battle of Shakespeare the playwright versus Crosby the “White Christmas” crooner, mind you. Rather, the Bard-Versus-Bing warfront features artificial-intelligence powered search engines for which the […]

Artificial Inteligence (AI), Blog
January 26, 2023

Artificial Intelligence Offers Unlimited Growth Potential

By Jay Bemis | Advertising Systems Inc. Artificial intelligence has gotten a bit of a black eye in recent weeks: — CNET posts a story on its website using an AI text generator and the content turns out to be riddled with errors, though CNET says human editors did review the material; — Wide media […]

January 16, 2023

Vegas Electronics Show Back to Big Numbers

By Jay Bemis | Advertising Systems Inc. Imagine the ability to turn your car into a different color, selecting from a digitalized palette of 32 hues. That’s something that BMW showed it can do at this month’s Consumer Electronics Show in Las Vegas, attended by more than 115,000 people eager to see the latest in […]

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