By Jay Bemis | Advertising Systems Inc. Though there’s still much wariness about generative artificial intelligence and AI in general, one in four internet users will be using genAI at least once monthly this year, according to a report from the experts at eMarketer/Insider Intelligence. This week’s report cited one key reason for that already […]
By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]
By Jay Bemis | Advertising Systems Inc. In this year of tighter budgets fanned by the fears of inflation a year ago, many marketers are turning to a traditional, but still-proven-to-work strategy as they head down the 2023 back stretch: Direct mail. “It might be hard to believe, but in a climate of reduced marketing […]
By Jay Bemis | Advertising Systems Inc. Elon Musk’s sudden rebranding last week of Twitter to “an everything app” named X sent branding and marketing experts abuzz, with some calling the billionaire’s move a worthy risk and others wondering if it will be a “dud.” Since acquiring Twitter in 2022 for $44 billion, Musk has […]
By Jay Bemis | Advertising Systems Inc. With sizzling temperatures expected to continue in many parts of the country this weekend, social marketing managers who work in the food and beverage industry will bear this joyful news in the days ahead: Sunday is National Ice Cream Day, so it is definitely time to indulge! President […]
By Jay Bemis | Advertising Systems Inc. A recent poll indicated that there may be several reasons why some people will skip shopping on Amazon when its annual Prime Day arrives July 11-12, but we must say the poll leaves us a bit skeptical. After all, an estimated 142 million U.S. consumers are expected to […]
By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]
By Jay Bemis | Advertising Systems Inc. As more companies and marketers jump on the artificial-intelligence and ChatGPT bandwagon with chat boxes and other tools, it’s no surprise that some of the bigger players are steadily rolling out new features for AI-generated products. Adobe, for example, last week announced a “Generative Fill” feature in its […]
By Jay Bemis | Advertising Systems Inc. Attention, business owners: Did you know that last year, the U.S. Department of Justice reaffirmed a 2018 ruling that websites are places of accommodation under the Americans with Disabilities Act (ADA) and — just like your brick-and-mortar store, if you have one — your website must comply with […]
By Jay Bemis | Advertising Systems Inc. Long before ChatGPT and other artificial intelligence tools began dominating 2023’s headlines, marketers already were on it, one might say — with content marketing utmost in mind. By the end of last year, nearly six in 10 marketers worldwide, or 58.9%, were already using AI content tools to […]