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Sports Streaming Enters Yet Another Realm

By Jay Bemis | Advertising Systems Inc. Sports fans may still be scratching their heads over this announcement last week: ESPN, Fox and Warner Brothers Discovery will launch a joint, sports-heavy streaming service later this year that will include each company’s content from sports that also appear on linear or traditional TV. For fans who […]

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F&B Kings Delivering This Year’s Super Bowl Ads

By Jay Bemis | Advertising Systems Inc. More of the Clydesdales, a bright-blue drink, M&Ms and a mustachioed man: These are among the ingredients that the food and beverage industry are mixing for TV ad watchers when Super Bowl LVIII kicks off Feb. 11 in Las Vegas. CBS, which is airing the game between the […]

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Falling Prices for CTV Ads Foreseen

By Jay Bemis | Advertising Systems Inc. Connected TV, an increasingly popular programmatic ad buy in 2023, may well continue its meteoric rise in 2024 — thanks to Amazon Prime Video’s plans to slash its CTV ad rates soon. Amazon plans to launch Prime Video with ads at the end of January with CPMs (the […]

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GenAI to Keep Its Trendy Ways in 2024

By Jay Bemis | Advertising Systems Inc. To write a 2024 trends-in-marketing report, one only needs to turn to a trend that exploded onto the scene in early 2023: The rise of generative AI, which included businesses and marketers embracing a newer, certain tool known as OpenAI’s ChatGPT. Uses of GenAI in marketing are now […]

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Advertisers Prep For 2024 Cookie-less Deadline

By Jay Bemis | Advertising Systems Inc. Advertisers are exploring a number of ways to prepare for Google’s cookie deprecation deadline sometime later in 2024, including such ideas as working with partners that have first-party data and capitalizing on newer generative AI tools. Whatever strategy advertisers choose for the day that third-party cookies finally crumble […]

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Travel Leads the Way in Digital Ad Spend Growth

By Jay Bemis | Advertising Systems Inc. Black Friday, Shop Local Saturday and Cyber Monday, move over: Travel Tuesday is becoming an equal among the key players in Cyber Week madness. For holiday shoppers, this week’s Travel Tuesday was a timely opportunity to book 2024 trips and find great savings on flights, hotels and cruises, […]

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Targeting Holiday Shoppers Across the Ages

By Jay Bemis | Advertising Systems Inc. It’s that time of the year when many shoppers fret over what to get kids, parents, grandparents and others when compiling their shopping lists for the holiday season. Marketers have been concerned about such age ranges and how to reach them, too, as eMarketer/Insider Intelligence noted in a […]

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Holiday Shopping Report Rings Cheery News

By Jay Bemis | Advertising Systems Inc. It’s about that time of year when Hershey’s rolls out its classic holiday commercial featuring 10 of its Kisses chiming along to the sounds of “We Wish You a Merry Christmas.” If you’re an advertiser or marketer watching the commercial, just think of those cheery Hershey’s Kisses bells […]

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5 Buzzwords Today’s Marketers Should Know

By Jay Bemis | Advertising Systems Inc. Are you a LinkedInfluencer? You know: As in one of those marketing or other business influencers who has conquered the art of using LinkedIn, the business-to-business (B2B), social-media platform? If so, you know that LinkedInfluencers understand that more than one in five people in the United States are […]

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Digital Ad Dollars Not So Wisely Spent, Experts Suggest

By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]

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