By Jay Bemis | Advertising Systems Inc. Whether your ad-buying strategy for the Paris Olympics is of the connected-TV variety, the traditional or linear TV route or a blend of both, via programmatic ad buys, the latest viewership projections for the July 26-Aug. 11 games are, well, magnifique. The games are expected to surpass 3 […]
By Jay Bemis | Advertising Systems Inc. On a recent episode of “Master Chef: Generations,” chef Aarón Sánchez described Generation Z as an age “born with phones in your hands.” Indeed, members of Gen Z — generally defined as those born between 1997 and 2012 — were born in the earlier stages of the internet […]
By Jay Bemis | Advertising Systems Inc. Connected TV continues to attract not only cord cutters — it also has become a hot ad buy for smaller advertisers with lower budgets and smaller geographic needs. Those smaller advertisers are finding that CTV can offer them the same benefits, such as more precise targeting, that larger […]
By Jay Bemis | Advertising Systems Inc. Ready, set … vote? Not only is summer heating up, but so are advertising decisions on this eve of both the 2024 Olympics in Paris and the 2024 election cycle in the United States, where national, state and local elections already have been attracting ad dollars, but war […]
By Jay Bemis | Advertising Systems Inc. This summer’s Paris Olympics and US election seasons could just sprout a fast-food advertising war as restaurants try to lure back price-weary customers. It was reported earlier this week that McDonald’s is mulling a $5 meal option to add to its menu, not only as a lure to […]
By Jay Bemis | Advertising Systems Inc. Noting that the emergence and popularity of artificial intelligence have resulted in a 21-fold increase in job listings that mention AI technologies, Google last week announced a major training initiative designed to increase AI skills throughout the country’s workforce. At the heart of the initiative is a Google […]
By Jay Bemis | Advertising Systems Inc. Jump in your car to run a few errands and you see them everywhere: By “them,” we’re talking about loyalty and rewards programs that seemingly every kind of business is unveiling lately. Also, take your bank’s credit card with cash-back rewards with you perhaps — you may need […]
By Jay Bemis | Advertising Systems Inc. Women’s college basketball is giving men a better run for the money not only in popularity on the basketball court, but also in generating revenues for the National Collegiate Athletic Association. Disney announced last week that it had sold out of ad inventory for the Final Four and […]
By Jay Bemis | Advertising Systems Inc. Here’s a newer marketing buzzword we recently learned and like: “Tradigital Marketing.” It means blending the digital marketing practices of today with more traditional forms of the marketing business as part of your overall strategy. The coiner of the term, if we may call him so, is David […]
By Jay Bemis | Advertising Systems Inc. A new year, new artificial intelligence tools for shoppers: That seems to be the theme for early 2024 as big retailers continue to roll out new AI-based products. Walmart chose the bright lights of Las Vegas — specifically the Consumer Electronics Show in early January — as the […]