June 27, 2022

Building Trust a Key Driver for These Top Brands

By Jay Bemis | Advertising Systems Inc. Building trust in your brand is among the many top goals of any marketer, but when you learn what brand is the “most trusted” in America right now, you might skeptically think that this is some sort of cover-up. That’s because the most trusted brand in America is […]

June 8, 2022

The Best Times to Post to Social Media

By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]

Blog, Social Marketing
May 24, 2022

Adults Working From Home Seek More Fun on ‘Other’ Devices

By Jay Bemis | Advertising Systems Inc. Adults working from home with laptop and desktop computers during the pandemic have become rebellious, ‘80s rocker-girl types: Much like singer Cyndi Lauper, they just wanna have fun and turn away from those work-related screens. A report released last week found that US adults continue to spend more […]

April 19, 2022

Marketers Among the Great Job Reshuffle, Too

By Jay Bemis | Advertising Systems Inc. When songwriter/musician David Allan Coe crafted the hit tune “Take This Job and Shove It” in the mid-1970s, little did he know that the song could well serve as an anthem nearly a half-century later, when millions of Americans, weary of the COVID-19 pandemic, quit or left their […]

April 13, 2022

TikTok Revenues Soar, Thanks in Part to Hashtag’s Roar

By Jay Bemis | Advertising Systems Inc. Often dismissed early in its history as just a passing fancy among Generation Z, TikTok continues to rock the clock when it comes to breaking news in the social-marketing world. The video-based app, launched to international markets by Chinese company ByteDance Ltd. in 2017, is expected to see […]

March 23, 2022

Cord Cutters Continue to Make Pay TV an Old-School Option

By Jay Bemis | Advertising Systems Inc. TV cord cutting — a habit that became popular before the COVID-19 pandemic even began, and reached more frenzied levels during a quarantine-laden 2020 — continues to spell doom for the pay TV industry. “Pay TV is in free fall” declared eMarketer last week when releasing a report […]

March 14, 2022

Brands Move Quickly to Act Against Russian Invasion

By Jay Bemis | Advertising Systems Inc. When social media and polls talk, brands listen, as the aftermath of Russia’s invasion of Ukraine has proven. A rising tide of companies were busy issuing press releases last week, announcing what retaliatory moves they are taking against Russia for its unprovoked attack on Ukraine, in addition to […]

February 23, 2022

E-commerce Keeps Clicking in Mobile’s Direction

By Jay Bemis | Advertising Systems Inc. When Motorola introduced the first cellular phone in 1983, the DynaTAC 8000X, the product would affectionately become known more as “The Brick” because it was about the same size as that piece of hardened clay and hit the scales at nearly 2 pounds. It also cost nearly $4,000 […]

February 9, 2022

Average Facebook User Getting Younger, Study Says

By Jay Bemis | Advertising Systems Inc. Facebook to younger social-media users may often be viewed as the Baby Boomer app, but the average age of its users is actually getting younger, thanks to the entering-their-prime-years members of Generation Z, a recent study says. Generation Z, or people who were born between 1997 and 2012, […]

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