Blog

December 6, 2021

Report: Digital-Ad Sales to Keep Soaring Onward

By Jay Bemis | Advertising Systems Inc. Marketers looking for key sales strategies for 2022 need not check their lists, nor do they need to check those lists twice. They should just look down the hot trail that represents booming digital-advertising sales, which will grow by nearly 50% over the next four years, topping $300 […]

Blog
November 22, 2021

Snapchat, TikTok Still Grab Most of Gen Z’s Attention

By Jay Bemis | Advertising Systems Inc. Snapchat, TikTok and Instagram, respectively, remain the top three social networks for members of Generation Z and are expected to continue that dominance in the age group over the next four years, according to a study released last week. However, “TikTok will pass Instagram to claim the No. […]

Blog, Social Media Marketing
November 15, 2021

Marketers Gear Up for Small Business Saturday

By Jay Bemis | Advertising Systems Inc. With the 12th annual Small Business Saturday looming Nov. 27, its co-sponsors — the U. S. Small Business Administration and American Express — are hoping to build on 2020’s successful campaign, which produced an estimated $19.8 billion in spending, despite the challenges of a pandemic. Last year’s economic […]

Blog, News
October 28, 2021

More Brands Warming to Native Advertising Trend

By Jay Bemis | Advertising Systems Inc. One marketing trend gaining popularity in recent years — and expected to keep growing — is the native advertising sector, which some experts are predicting will increase by 21% this year for a total spend of $57 billion in the United States. What is this native advertising, and […]

Blog
October 13, 2021

Mobile Still Reigns Among Digital-Ad Buys

By Jay Bemis | Advertising Systems Inc. “Content is king” is a seemingly worn-out mantra but one that still holds true for those marketers trying to drive business to their company, via content marketing. But as far as digital-advertising dollars go, “mobile advertising is still king,” proclaims a recent report from the experts at eMarketer. […]

Blog, Mobile Marketing, News
September 22, 2021

Cost-Conscious Video Viewers Don’t Mind Ads, Studies Say

By Jay Bemis | Advertising Systems Inc. What is AVOD? On one hand, you could say that AVOD is rapidly becoming something that advertisers and marketers simply cannot avoid. But, literally, AVOD is advertising-based video-on-demand, or streaming platforms whose content includes ads: Think the likes of YouTube, the Roku Channel and an increasingly number of […]

Blog
September 14, 2021

SBA Marks Another Year of Helping Small Businesses

By Jay Bemis | Advertising Systems Inc. Now that National Small Business Week, Sept.12-18, is upon us, this might be a good time for small business owners to learn what resources are available from the U.S. Small Business Administration (SBA), including COVID-19 relief. The SBA started Small Business Week 50-plus years ago and acknowledges “this […]

Blog, News
August 25, 2021

5G Rollout Still Moving Sluggishly Along

By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]

Blog, News
August 11, 2021

Direct Mail a Marketing Tool That Just Won’t Go Away

By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]

Blog, Print Marketing
July 27, 2021

China Tops Field in E-Commerce ‘Medal Count’

By Jay Bemis | Advertising Systems Inc. The parade of nations that opened the delayed 2020 Tokyo Olympics last week was perfect timing for a retail report of note: One that ranks the top 10 countries in terms of global e-commerce sales forecasted for 2021. That report earlier this month from the editors at eMarketer/Insider […]

Blog, News
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Houston, TX
Phone: (281) 889-9575