Blog

July 31, 2020

Surging Netflix, Other Streamers in Line for Emmy Glory

By Jay Bemis | Advertising Systems Inc. “And the winner is … yet another streaming service!” Those may just be the words a presenter utters when the 72nd Emmy Awards unfold in September, with Netflix this week breaking the record for most Emmy nominations ever, while one of several streaming newcomers, Disney+, secured a best-drama […]

Blog
July 16, 2020

Tech at the Top of Back-to-School Lists

  By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]

Blog, Digital Marketing, News
June 30, 2020

Boomers’ Online Shopping Habits Spike in Pandemic

By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]

Blog, Digital Marketing, News
June 16, 2020

Road Trips, RVs and Room Rates: Some Travel Positives Emerge

By Jay Bemis | Advertising Systems Inc.  Travel remains one of the most battered industries as a result of the COVID-19 pandemic, with experts predicting that a full recovery for the industry won’t happen until 2022 — if there’s a viable vaccine for the coronavirus later this year or early next. But Americans tired of […]

Blog, News
May 29, 2020

China Already Enjoying 5G Benefits While USA’s Timing Lags

By Jay Bemis | Advertising Systems Inc. China as the origin country got the jump on battling the coronavirus, but this past November, two months before the new virus was detected there, it also got a boost on the rest of the world by rolling out 5G technology to much of its citizenry. In a […]

Blog, News, Technology
May 18, 2020

3 Bright Spots That Have Emerged in These Changing Times

By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]

Blog, Digital Marketing
April 30, 2020

Turn Your Existing Content Into Effective Video

By Jay Bemis | Advertising Systems Inc.  Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]

Blog, Video Marketing
April 16, 2020

Marketers Wielding Creativity to Battle Coronavirus

By Jay Bemis | Advertising Systems Inc. As marketers mull uncertainties spawned by the coronavirus, one trait they’ve always brandished continues to stand above the rest, as recent virus episodes gone viral have shown. That trait is called creativity. One hashtag campaign in social marketing, for example, is #TheGreatAmericanTakeout, which encourages citizens nationwide to support […]

Blog, Social Marketing
March 27, 2020

Fight Virus With the Right Brand Messaging

By Jay Bemis | Advertising Systems Inc. Marketers no doubt face many challenges in the months ahead as the new coronavirus spreads like a wildfire across the United States. As a small business marketer, consider putting at the top of your list what the bigger companies already are doing: Assuring your customers that you will […]

Blog, Email Marketing, News, Small Business
March 16, 2020

5 Positive Thoughts for Marketers Amid the COVID-19 Crisis

By Jay Bemis | Advertising Systems Inc.  After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]

Blog, Digital Marketing, News
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Houston, TX
Phone: (281) 889-9575