Blog

April 16, 2019

Traditional Publishers Still Struggling Digitally

By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]

Blog, Digital Marketing, News, Print Marketing
March 29, 2019

Geofencing Tool Sparks Burger Wars

By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]

Blog, Digital Marketing, Mobile Marketing
March 15, 2019

The 4th Industrial Revolution, According to Fabio

By Jay Bemis | Advertising Systems Inc. We know what drove our first three industrial revolutions. First, there was James Watt’s patent for a steam locomotive in 1784, followed by Thomas Edison’s work on electrical light bulbs in the 1870s, and then, in 1969, the launch of the first large-scale computer networking link (ARPANET), eventually […]

Artificial Inteligence (AI), Blog, News, Technology
February 12, 2019

B2Bs Getting With the Program in Their Ad Buys

By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]

Blog, Digital Marketing, Search Marketing
January 28, 2019

Google Fine Boosts Calls for U.S. Data Privacy Law

By Jay Bemis | Advertising Systems Inc. A $57 million fine that the French data protection authority levied on Google last week is the largest yet under the European Union’s newer privacy law, and it could well bolster efforts to enact similar legislation in the United States. California already has passed a data privacy protection […]

Blog, News, Small Business
January 2, 2019

5 Reasons to Keep Marketing With Print

By Jay Bemis | Advertising Systems Inc. Though the advent of the internet still causes many to predict doom for the world of print, marketers in recent years have proven such a prophecy to be what we might call, well, “fake news.” Rather, marketers have found that print marketing with its variety of tools — […]

Blog, Print Marketing, Small Business
December 17, 2018

Go Ahead and Get Grandma a Smartwatch for Christmas

By Jay Bemis | Advertising Systems Inc. Thinking your parents or grandparents are too old to want a smartwatch for the holidays? You might want to give such an idea some more serious mulling: They may love you even more and let everyone know that watch was their favorite gift for Christmas. In 2019, some […]

Blog, Technology
November 28, 2018

What Others Are Saying About 2019’s Top Marketing Trends

By Jay Bemis | Advertising Systems Inc. We’ve already identified several top digital-marketing trends for 2019 in this space, but what are other observers foreseeing in their post-holiday crystal balls? As Santa’s checking his lists and loading up his sleigh with nearly a 20-percent rise in online holiday sales from a year ago, prognosticators are […]

Blog, Content Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575