By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]
By Jay Bemis | Advertising Systems Inc. One of five advertisers are reducing their marketing budgets this year because of rising inflation rates and supply chain issues, according to a recent study from Advertising Perceptions. What can you as a small business marketer do under such conditions? Just sitting out the next couple of quarters […]
By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]
By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]
By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]
By Jay Bemis | Advertising Systems Inc. After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]
By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]
By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]
By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]
By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]