Digital Marketing

June 30, 2020

Boomers’ Online Shopping Habits Spike in Pandemic

By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]

Blog, Digital Marketing, News
May 18, 2020

3 Bright Spots That Have Emerged in These Changing Times

By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]

Blog, Digital Marketing
March 16, 2020

5 Positive Thoughts for Marketers Amid the COVID-19 Crisis

By Jay Bemis | Advertising Systems Inc.  After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]

Blog, Digital Marketing, News
August 16, 2019

Gen Xers Easily Annoyed By Ad Repetition

By Jay Bemis | Advertising Systems Inc.  Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]

Blog, Digital Marketing, Video Marketing
April 29, 2019

Cord Cutting Swells, But Ad Dollars for Online TV Slow to Follow

By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]

Blog, Digital Marketing
April 16, 2019

Traditional Publishers Still Struggling Digitally

By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]

Blog, Digital Marketing, News, Print Marketing
March 29, 2019

Geofencing Tool Sparks Burger Wars

By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]

Blog, Digital Marketing, Mobile Marketing
February 12, 2019

B2Bs Getting With the Program in Their Ad Buys

By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]

Blog, Digital Marketing, Search Marketing
October 17, 2018

3 Best Bets for Your Digital Ad Budget

By Jay Bemis | Advertising Systems Inc. As your business plans its advertising campaign for yet another new year in the digital age, it’s important to know where to target those precious dollars that have been budgeted for you. From our reporting on top marketing trends over the past year, and from recent reports about […]

Blog, Digital Marketing, Multi-Channel Marketing
September 27, 2018

Holidays a Time to Kick-Start Your Marketing Plan

By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing, Print Marketing, Search Marketing, Social Marketing, Video Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575