Digital Marketing

July 16, 2020

Tech at the Top of Back-to-School Lists

  By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]

Blog, Digital Marketing, News
June 30, 2020

Boomers’ Online Shopping Habits Spike in Pandemic

By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]

Blog, Digital Marketing, News
May 18, 2020

3 Bright Spots That Have Emerged in These Changing Times

By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]

Blog, Digital Marketing
March 16, 2020

5 Positive Thoughts for Marketers Amid the COVID-19 Crisis

By Jay Bemis | Advertising Systems Inc.  After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]

Blog, Digital Marketing, News
August 16, 2019

Gen Xers Easily Annoyed By Ad Repetition

By Jay Bemis | Advertising Systems Inc.  Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]

Blog, Digital Marketing, Video Marketing
April 29, 2019

Cord Cutting Swells, But Ad Dollars for Online TV Slow to Follow

By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]

Blog, Digital Marketing
April 16, 2019

Traditional Publishers Still Struggling Digitally

By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]

Blog, Digital Marketing, News, Print Marketing
March 29, 2019

Geofencing Tool Sparks Burger Wars

By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]

Blog, Digital Marketing, Mobile Marketing
February 12, 2019

B2Bs Getting With the Program in Their Ad Buys

By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]

Blog, Digital Marketing, Search Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575