News

June 9, 2021

Privacy Changes Create New Targeting Tactics for Marketers

By Jay Bemis | Advertising Systems Inc. App-tracking opt-outs in Apple’s latest operating system and the upcoming phase-out of third-party cookies are among the latest hurdles that marketers and advertisers alike will face in the months ahead — following what already has been a year of challenging times. With such changes and privacy concerns, targeting […]

Blog, Multi-Channel Marketing, News
May 26, 2021

3 Developments to Watch As — or If — the Olympics Unfold

By Jay Bemis | Advertising Systems Inc. The chief challenge faced right now by organizers of the delayed 2020 Tokyo Olympics is trying to convince the world that the games will be staged come late July, despite growing calls by Japanese citizens and others that the games be canceled amid COVID-19 concerns. However, Dick Pound, […]

Blog, News
April 7, 2021

Pandemic Brings Stardom to Mobile Pay Apps

By Jay Bemis | Advertising Systems Inc. In the fall of 2014, during their annual reveal of new products and services, the “one more thing” that Apple and CEO Tim Cook would introduce to the world, Apple Pay, would prove to be a yawner in its infancy. In the first half of 2015, reports found […]

Blog, News
March 9, 2021

Digital Grocery Shopping to Remain a Thing in 2021

By Jay Bemis | Advertising Systems Inc. With COVID-19 vaccinations steadily climbing and experts predicting herd immunity sometime later this year as a result, one would think those lines of cars waiting for their digital grocery orders at the back of stores might get shorter and even go away later this year. But, not so […]

Blog, News
February 11, 2021

Predictably, Digital Time for Adults and Kids Soared in 2020

By Jay Bemis | Advertising Systems Inc. Here are some study results that make you wonder if others are using eyedrops as much as you are during these pandemic times: Adults in the United States added an hour of digital time across their devices last year, bringing the daily average of time spent to 7 […]

Blog, News
January 27, 2021

Bud Opts Out of Super Bowl, Saying ‘This Vaccine Is for You’

By Jay Bemis | Advertising Systems Inc. It has been nearly a year since businesses started focusing on proper brand messaging during a pandemic, with most letting their customers know that “we are here for you during these challenging times.” Budweiser injected a large dose of such brand messaging this week when announcing that it […]

Blog, News
September 25, 2020

Theaters Off to Slow Start, While Streaming Services Still Thrive

By Jay Bemis | Advertising Systems Inc. Is the traditional ritual of “dinner and a movie” on a night out becoming, instead, pizza delivery and the latest hit show from your preferred streaming service at home? That seems to be the trend right now as movie theaters, which finally re-opened their doors in mid-August, experienced […]

Blog, News
September 16, 2020

4 Innovators Who Have Led the Way During a Bumpy 2020

By Jay Bemis | Advertising Systems Inc. A mere nine months ago in this space, we were among those looking forward to what was shaping up to be a stellar year for the media and advertising worlds — what with the 2020 Summer Olympics slated to be sandwiched by the Democratic and Republican national conventions […]

Blog, News
August 31, 2020

5G Still Straggling, But Promise May Grow With a Seed From Apple

By Jay Bemis | Advertising Systems Inc. A full rollout of 5G technology continues to drag along, and it’s the economic hardships that many Americans face because of the global pandemic that’s keeping it that way, marketing analysts said in a “Behind the Numbers” podcast last week. Something that might spur the rollout along, they […]

Blog, News, Technology
July 16, 2020

Tech at the Top of Back-to-School Lists

  By Jay Bemis | Advertising Systems Inc. Back-to-school life for parents seemed so simple just a few short years ago. They would get a supplies list from their local school system and check off such items as Big Chief tablets and Number 2 pencils as they purchased them. However, during the COVID-19 pandemic, back-to-school […]

Blog, Digital Marketing, News
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