News

April 16, 2019

Traditional Publishers Still Struggling Digitally

By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]

Blog, Digital Marketing, News, Print Marketing
March 15, 2019

The 4th Industrial Revolution, According to Fabio

By Jay Bemis | Advertising Systems Inc. We know what drove our first three industrial revolutions. First, there was James Watt’s patent for a steam locomotive in 1784, followed by Thomas Edison’s work on electrical light bulbs in the 1870s, and then, in 1969, the launch of the first large-scale computer networking link (ARPANET), eventually […]

Artificial Inteligence (AI), Blog, News, Technology
January 28, 2019

Google Fine Boosts Calls for U.S. Data Privacy Law

By Jay Bemis | Advertising Systems Inc. A $57 million fine that the French data protection authority levied on Google last week is the largest yet under the European Union’s newer privacy law, and it could well bolster efforts to enact similar legislation in the United States. California already has passed a data privacy protection […]

Blog, News, Small Business
September 17, 2018

Voice Search: The New Ad-Platform Frontier

by Jay Bemis | Advertising Systems Inc. Need a key word for marketing trends in 2019 and beyond? Try “voice,” as the rise in smart speakers and continuing use of smartphones mean more voice searches overall and another advertising platform for brands to investigate in the years ahead. For marketers, a chief chore will be […]

Blog, News, Search Marketing, Technology
August 28, 2018

More Americans Cutting the Cable Boxes and Cords

by Jay Bemis | Advertising Systems Inc. Imagine life without those bulky cable or satellite TV boxes and their yards of endless cable taking up a corner of your living room. By 2022, six of 10 of the country’s households — representing about 204 million people — will have done just that, electing to watch […]

Blog, News
June 25, 2018

Houston TV Spot Lands Honor in 39th Telly Awards

by Jay Bemis | Advertising Systems Inc. A commercial for a Texas bank has earned Advertising Systems Inc., and South Coast Film & Video, both of Houston, a 39th annual Telly Award. Advertising Systems and South Coast were awarded recognition in the Local TV/General-Bank category at the Telly Awards’ annual ceremony last month in New […]

Blog, News, Video Marketing
June 18, 2018

Net Neutrality May Be Dead for Now, But Debate Looms

by Jay Bemis | Advertising Systems Inc. Net neutrality protections that barred internet service providers from blocking or slowing access to content officially died last week when the FCC’s decision this past December to repeal the rules went into effect. It doesn’t appear that net neutrality will go away as an issue anytime soon, though: […]

Blog, News
May 30, 2018

GDPR Shaking Up the Privacy Landscape

By Jay Bemis | Advertising Systems Inc. Now that the General Data Protection Regulation (GDPR) is in effect for European Union countries, giving EU citizens greater control over their privacy and how companies can use their personal data, will the United States soon follow suit? A recent survey shows that Americans favor similar protections. But […]

Blog, News
May 15, 2018

3 Ways Marketers Can Battle Media Distrust

By Jay Bemis | Advertising Systems Inc. The recent news that Cambridge Analytica harvested the personal information of about 80 million Facebook users in the United States ahead of the 2016 elections has sunk trust in the media to all-time lows — depths that lawyers and used-car salesmen once enjoyed. Coupled with other personal-data breaches […]

Blog, News
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575