News

March 27, 2020

Fight Virus With the Right Brand Messaging

By Jay Bemis | Advertising Systems Inc. Marketers no doubt face many challenges in the months ahead as the new coronavirus spreads like a wildfire across the United States. As a small business marketer, consider putting at the top of your list what the bigger companies already are doing: Assuring your customers that you will […]

Blog, Email Marketing, News, Small Business
March 16, 2020

5 Positive Thoughts for Marketers Amid the COVID-19 Crisis

By Jay Bemis | Advertising Systems Inc.  After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]

Blog, Digital Marketing, News
February 20, 2020

Digital Political Ad Spend Soars to Record High

By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]

Blog, News, Search Marketing
January 15, 2020

LinkedIn Expected to Enjoy Even More Steady Growth

By Jay Bemis | Advertising Systems Inc. When it was launched in 2003, LinkedIn mainly served as a professional networking service where businesses could post jobs and potential employees could post their curriculum vitae for any potential employers to see. Owned by Microsoft since 2016, LinkedIn has grown exponentially, now boasting its own business model […]

Blog, News, Social Marketing
December 30, 2019

2020 Elections to Put Ad Targeting to the Test

By Jay Bemis | Advertising Systems Inc.  With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]

Blog, News, Search Marketing, Social Marketing
December 16, 2019

4 Trends That Will Dominate Ad, Marketing Talk in 2020

By Jay Bemis | Advertising Systems Inc. Better internet connectivity via 5G, a presidential-election year, a gathering of summer Olympians in Tokyo and protecting data privacy: Expect all of these subjects to reap much chatter around the water cooler in the ad and marketing worlds in 2020. Here are status reports on each subject, and […]

Blog, News
November 18, 2019

Shoppers Connect With Christmas Early, Via Smart TVs

By Jay Bemis | Advertising Systems Inc.  A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]

Blog, News, Search Marketing
October 16, 2019

Poll: Teens Favor YouTube Videos Over Netflix

By Jay Bemis | Advertising Systems Inc. Netflix continues to get battered on the news front, with a popular survey of American teens’ spending habits revealing last week that the streaming service has been uprooted by YouTube as teens’ most-used platform for watching videos. The Taking Stock With Teens poll, which is conducted twice a […]

Blog, News, Video Marketing
September 17, 2019

Advertisers Slow to Comply With California Privacy Law

By Jay Bemis | Advertising Systems Inc. With just a few months looming until advertisers are expected to comply with California’s new data privacy act, only about 8 percent of businesses are prepared for it, according to a recent survey by consent solutions provider PossibleNow. Other polling suggests that only about half of businesses say […]

Blog, News, Small Business
June 28, 2019

On Your Instagram Feed Soon: The Likes of Ariana Grande

By Jay Bemis | Advertising Systems Inc.  You don’t follow Ariana Grande on Instagram, but suddenly her image is serenading you on the social-media platform. What’s up with that? It’s Instagram’s attempt to seize upon the social-influencer market with a new revenue strategy — “branded content” ads, from which advertisers can promote branded content from […]

Blog, News, Social Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575