News

November 18, 2019

Shoppers Connect With Christmas Early, Via Smart TVs

By Jay Bemis | Advertising Systems Inc.  A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]

Blog, News, Search Marketing
October 16, 2019

Poll: Teens Favor YouTube Videos Over Netflix

By Jay Bemis | Advertising Systems Inc. Netflix continues to get battered on the news front, with a popular survey of American teens’ spending habits revealing last week that the streaming service has been uprooted by YouTube as teens’ most-used platform for watching videos. The Taking Stock With Teens poll, which is conducted twice a […]

Blog, News, Video Marketing
September 17, 2019

Advertisers Slow to Comply With California Privacy Law

By Jay Bemis | Advertising Systems Inc. With just a few months looming until advertisers are expected to comply with California’s new data privacy act, only about 8 percent of businesses are prepared for it, according to a recent survey by consent solutions provider PossibleNow. Other polling suggests that only about half of businesses say […]

Blog, News, Small Business
June 28, 2019

On Your Instagram Feed Soon: The Likes of Ariana Grande

By Jay Bemis | Advertising Systems Inc.  You don’t follow Ariana Grande on Instagram, but suddenly her image is serenading you on the social-media platform. What’s up with that? It’s Instagram’s attempt to seize upon the social-influencer market with a new revenue strategy — “branded content” ads, from which advertisers can promote branded content from […]

Blog, News, Social Marketing
June 14, 2019

Time Spent on All Media Flattens As Digital Gains More Favor

By Jay Bemis | Advertising Systems Inc.  Total time spent on all media is stagnating in the United States, with rises in digital-media use offsetting declines in such traditional media sources as TV, radio, newspapers and magazines, eMarketer says in a new report. In the report, eMarketer forecasts that the time U.S. adults spend on […]

Blog, News
May 15, 2019

Arianna Huffington Leads a Call for More Search Diversity

By Jay Bemis | Advertising Systems Inc. As a media magnate and social-media influencer who’s followed by 11-million plus people on the Twitter and LinkedIn platforms alone, Arianna Huffington has come to know a thing or two about algorithms. She and Pantene hair products recently partnered to sound this alarm about search-engine algorithms, particularly: They says […]

Blog, News
April 16, 2019

Traditional Publishers Still Struggling Digitally

By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]

Blog, Digital Marketing, News, Print Marketing
March 15, 2019

The 4th Industrial Revolution, According to Fabio

By Jay Bemis | Advertising Systems Inc. We know what drove our first three industrial revolutions. First, there was James Watt’s patent for a steam locomotive in 1784, followed by Thomas Edison’s work on electrical light bulbs in the 1870s, and then, in 1969, the launch of the first large-scale computer networking link (ARPANET), eventually […]

Artificial Inteligence (AI), Blog, News, Technology
January 28, 2019

Google Fine Boosts Calls for U.S. Data Privacy Law

By Jay Bemis | Advertising Systems Inc. A $57 million fine that the French data protection authority levied on Google last week is the largest yet under the European Union’s newer privacy law, and it could well bolster efforts to enact similar legislation in the United States. California already has passed a data privacy protection […]

Blog, News, Small Business
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Houston, TX
Phone: (281) 889-9575