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Global Ad Spend to Top $1 Trillion in 2024

By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]

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Connected TV Ads Keep Gaining Popularity

By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]

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Businesses Scramble to Comply With Web Accessibility

By Jay Bemis | Advertising Systems Inc. Attention, business owners: Did you know that last year, the U.S. Department of Justice reaffirmed a 2018 ruling that websites are places of accommodation under the Americans with Disabilities Act (ADA) and — just like your brick-and-mortar store, if you have one — your website must comply with […]

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Small Businesses to Grapple With Tight Ad Spend in ’23

By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]

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Marketers Gear Up for Small Business Saturday

By Jay Bemis | Advertising Systems Inc. With the 12th annual Small Business Saturday looming Nov. 27, its co-sponsors — the U. S. Small Business Administration and American Express — are hoping to build on 2020’s successful campaign, which produced an estimated $19.8 billion in spending, despite the challenges of a pandemic. Last year’s economic […]

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Mobile Still Reigns Among Digital-Ad Buys

By Jay Bemis | Advertising Systems Inc. “Content is king” is a seemingly worn-out mantra but one that still holds true for those marketers trying to drive business to their company, via content marketing. But as far as digital-advertising dollars go, “mobile advertising is still king,” proclaims a recent report from the experts at eMarketer. […]

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SBA Marks Another Year of Helping Small Businesses

By Jay Bemis | Advertising Systems Inc. Now that National Small Business Week, Sept.12-18, is upon us, this might be a good time for small business owners to learn what resources are available from the U.S. Small Business Administration (SBA), including COVID-19 relief. The SBA started Small Business Week 50-plus years ago and acknowledges “this […]

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5G Rollout Still Moving Sluggishly Along

By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]

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China Tops Field in E-Commerce ‘Medal Count’

By Jay Bemis | Advertising Systems Inc. The parade of nations that opened the delayed 2020 Tokyo Olympics last week was perfect timing for a retail report of note: One that ranks the top 10 countries in terms of global e-commerce sales forecasted for 2021. That report earlier this month from the editors at eMarketer/Insider […]

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