By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]
By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]
By Jay Bemis | Advertising Systems Inc. Attention, business owners: Did you know that last year, the U.S. Department of Justice reaffirmed a 2018 ruling that websites are places of accommodation under the Americans with Disabilities Act (ADA) and — just like your brick-and-mortar store, if you have one — your website must comply with […]
By Jay Bemis | Advertising Systems Inc. If small business ad spending follows the trend of larger companies’ ad spend, as it is wont to do, expect some tightened pockets for advertisers and marketers alike in 2023. Granted, ad spend by businesses both large and small will rise globally in 2023, according to recent reporting […]
By Jay Bemis | Advertising Systems Inc. A search of Crumbl Cookies within Yahoo News reveals a baker’s dozen of headlines from just the past week about the latest openings from one of the country’s hottest restaurant franchises. “Crumbl Cookies is planning 3 additional locations in Jacksonville by the end of 2022,” notes one headline […]
By Jay Bemis | Advertising Systems Inc. With the 12th annual Small Business Saturday looming Nov. 27, its co-sponsors — the U. S. Small Business Administration and American Express — are hoping to build on 2020’s successful campaign, which produced an estimated $19.8 billion in spending, despite the challenges of a pandemic. Last year’s economic […]
By Jay Bemis | Advertising Systems Inc. “Content is king” is a seemingly worn-out mantra but one that still holds true for those marketers trying to drive business to their company, via content marketing. But as far as digital-advertising dollars go, “mobile advertising is still king,” proclaims a recent report from the experts at eMarketer. […]
By Jay Bemis | Advertising Systems Inc. Now that National Small Business Week, Sept.12-18, is upon us, this might be a good time for small business owners to learn what resources are available from the U.S. Small Business Administration (SBA), including COVID-19 relief. The SBA started Small Business Week 50-plus years ago and acknowledges “this […]
By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]
By Jay Bemis | Advertising Systems Inc. The parade of nations that opened the delayed 2020 Tokyo Olympics last week was perfect timing for a retail report of note: One that ranks the top 10 countries in terms of global e-commerce sales forecasted for 2021. That report earlier this month from the editors at eMarketer/Insider […]