By Jay Bemis | Advertising Systems Inc. Digital advertising targeted to connected TV not only remains an attractive buy — it far exceeded expectations during a year that was dominated by the COVID-19 pandemic, according to a report released last week. The report from eMarketer says ad dollars invested in connected TVs in the US […]
By Jay Bemis | Advertising Systems Inc.Advertisers generally held back and tightened their budgets during 2020 as the global pandemic unfolded. But there was one advertising arena that became particularly attractive in the United States during the third quarter of the year: Connected TV (CTV), with YouTube advertising leading the way. The experts at eMarketer […]
By Jay Bemis | Advertising Systems Inc. Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]
By Jay Bemis | Advertising Systems Inc. Netflix continues to get battered on the news front, with a popular survey of American teens’ spending habits revealing last week that the streaming service has been uprooted by YouTube as teens’ most-used platform for watching videos. The Taking Stock With Teens poll, which is conducted twice a […]
By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]
By Jay Bemis | Advertising Systems Inc. Though its number of users should remain relatively stable over the next few years, Twitter is expected to generate $1.62 billion in ad revenues by the end of 2020, which will be a 22.8 percent increase over 2018’s revenues of $1.3 billion. What’s driving the surging revenues? Both […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. A commercial for a Texas bank has earned Advertising Systems Inc., and South Coast Film & Video, both of Houston, a 39th annual Telly Award. Advertising Systems and South Coast were awarded recognition in the Local TV/General-Bank category at the Telly Awards’ annual ceremony last month in New […]
By Jay Bemis | Advertising Systems Inc. Combining a video marketing campaign with search engine marketing recently provided immediate results for a Texas bank when Advertising Systems Inc. (ASI) went to bat for it. ASI developed a strategy for the bank that, in its first month, has seen the bank enjoy a 500-percent lift in […]
by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]