By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]
By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]
By Jay Bemis | Advertising Systems Inc. With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]
By Jay Bemis | Advertising Systems Inc. A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]
By Jay Bemis | Advertising Systems Inc. Choosing the right keywords that people use when they search online for a new product or service long has been crucial for any business that’s starting a content-management campaign. Whether you’re a start-up trying to market yourself on your own or with a small staff, or you’ve decided […]
By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]
By Jay Bemis | Advertising Systems Inc. Big brands as well as start-ups are finding that blending a brick-and-mortar presence with online commerce is just the experience that internet-savvy shoppers crave. A case in point for this “bricks and clicks” sort of marketing strategy is one newer start-up whose business in the United States has […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. Need a key word for marketing trends in 2019 and beyond? Try “voice,” as the rise in smart speakers and continuing use of smartphones mean more voice searches overall and another advertising platform for brands to investigate in the years ahead. For marketers, a chief chore will be […]
by Jay Bemis | Advertising Systems Inc. Reasons that small businesses outsource their marketing services are numerous, but a newer study by NewBase, a marketing and advertising consultancy, identifies which services tend to get outsourced the most. The most outsourced service, according to the study, is programmatic ad buying — or the use of software […]