By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]
By Jay Bemis | Advertising Systems Inc. Programmatic ad buys are looking even more popular now for advertisers, thanks to fourth-quarter earnings news last week from programmatic-ad kingpin The Trade Desk. The Trade Desk reported that its fourth-quarter revenues for 2022 rose 24% year over year to $491 million, and that its yearly revenues rose […]
By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]
By Jay Bemis | Advertising Systems Inc. Is yours a small business that buttresses its brick-and-mortar presence with search marketing, through which you target ads to potential customers who have simply glanced at your website while pondering a purchase? And perhaps, through those targeting and retargeting efforts, you’ve caused those customers to traverse even farther […]
By Jay Bemis | Advertising Systems Inc. With the 2020 primary-election season but a month away and $6-billion plus expected to be spent on political advertising for the campaign, ad targeting will be a crucial factor in determining how candidates, political parties and others in the U.S. divvy all of those funds. When it comes […]
By Jay Bemis | Advertising Systems Inc. A shortened, Black Friday-to-Christmas shopping season already has spawned big TV deals and the accompanying advertising — two to three weeks ahead of Thanksgiving. WalMart, for example, started advertising last week a 50-inch Class 4K Roku Smart TV for $148, a price tag that will be available on […]
By Jay Bemis | Advertising Systems Inc. Choosing the right keywords that people use when they search online for a new product or service long has been crucial for any business that’s starting a content-management campaign. Whether you’re a start-up trying to market yourself on your own or with a small staff, or you’ve decided […]
By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]
By Jay Bemis | Advertising Systems Inc. Big brands as well as start-ups are finding that blending a brick-and-mortar presence with online commerce is just the experience that internet-savvy shoppers crave. A case in point for this “bricks and clicks” sort of marketing strategy is one newer start-up whose business in the United States has […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]