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With Analog as a Trend, Print Media is More Popular in 2026
by Jaimie Siegle | Advertising Systems Inc. Research shows that many consumers of all ages—including those of Gen Z/Gen Alpha—are now experiencing “digital fatigue”—a state of overwhelm from the inescapable barrage of content from their smartphones. Younger generations are battling this fatigue with antidotes like the TikTok trend of “analog bags,” which is basically a […]
6 Essential Tips for 2026 SEO Search Optimization in Houston, TX
SEO search optimization starts with general strategies such as optimizing your website and Google Business Profile. Hyperlocal steps, such as keywords and content catered to your neighborhood, can help you reach further. The first result in a search engine is like the gold medal of digital marketing. Every other business in your industry, and even […]
GEO Marketing Tactics to Implement Right Now
by Jaimie Siegle | Advertising Systems Inc. The recent hype about generative engine optimization (GEO) seems to be everywhere, hitting everything from global beauty brands to local business owners. According to Google SEO expert Danny Sullivan, GEO and SEO share the same goal: to help end-users easily find the answers they’re looking for. Optimizing your […]
LinkedIn Goes All-In on Video for 2026
by Jaimie Siegle | Advertising Systems Inc. LinkedIn, the social media platform for professionals, has always been a networking tool. While it remains business-focused, it’s safe to say that the network—which boasts a billion users—is getting even more, well, social. Like Everywhere Else, Video is “Booming” at LinkedIn Short-form video content continues to drive the […]
5 Stats Reflecting the State of Social Media Today
How your business presents online matters, maybe now more than ever, and below are a few statistics that prove it. By Jaimie Siegle | Advertising Systems, Inc. 1. 71 percent of digital users go to Google to read reviews about a local business before making a purchasing decision, according to research released this year. This […]
The Rise of Short-Form Content (and How it Affects Your Social Media Strategy)
By Jaimie Siegle | Advertising Systems Inc. Navigating the social media landscape in 2026 can be overwhelming for small businesses— especially for those who are still figuring out A) what to post, B) which platforms to post on, C) when and how often to post, and D) which analytics are most important to track. Read […]
Marketing for AI in 2026
By Jaimie Siegle | Advertising Systems Inc. The term “AI” has been a marketing buzzword for several years now, but lately it seems to be everywhere you look—from Amazon’s shopping assistant Rufus and X.com’s Grok to the “AI Overview” in every Google search. How is Generative Engine Marketing/GEO Different from Search Engine Marketing/SEO? Generative engines […]
2026: Another Year of Uncertainty?
By Jay Bemis | Advertising Systems Inc. When the Chinese New Year of 2026 arrives in February, we will be entering the Year of the Horse — having survived what has been 2025’s Year of the Snake. But for the experts at eMarketer, 2025, by our Gregorian calendar, was what they’re dubbing the Year of […]
Will It Be a Bonus … or a Lump of Coal?
By Jay Bemis | Advertising Systems Inc. In 1989’s “National Lampoon’s Christmas Vacation” movie, lead character Clark Griswold is counting on a company bonus that will be large enough to cover the exorbitant holiday decorations with which he’s adorned his home, as well as a new swimming pool. Instead, he receives a year’s subscription to […]