By Jay Bemis | Advertising Systems Inc. Tired of seeing Sheryl’s “she shed” succumb to lightning or watching Liberty Mutual Insurance’s “LiMu” emu pecking at its reflection in a downtown window? You may well be a Gen Xer, an American generation that still watches about 3.5 hours of non-digital TV daily but becomes weary of […]
By Jay Bemis | Advertising Systems Inc. Whether you’re building a website for a new business or wanting to take your site to a new level, one of the more important decisions you’ll make is which content management system to use. A content management system (CMS) is a software program that allows your business to […]
By Jay Bemis | Advertising Systems Inc. Choosing the right keywords that people use when they search online for a new product or service long has been crucial for any business that’s starting a content-management campaign. Whether you’re a start-up trying to market yourself on your own or with a small staff, or you’ve decided […]
By Jay Bemis | Advertising Systems Inc. You don’t follow Ariana Grande on Instagram, but suddenly her image is serenading you on the social-media platform. What’s up with that? It’s Instagram’s attempt to seize upon the social-influencer market with a new revenue strategy — “branded content” ads, from which advertisers can promote branded content from […]
By Jay Bemis | Advertising Systems Inc. Total time spent on all media is stagnating in the United States, with rises in digital-media use offsetting declines in such traditional media sources as TV, radio, newspapers and magazines, eMarketer says in a new report. In the report, eMarketer forecasts that the time U.S. adults spend on […]
By Jay Bemis | Advertising Systems Inc. Many of us pay little attention to cybersecurity — until our own computers are hacked. When a smaller ad agency presented to McAfee, the cybersecurity giant that protects millions of computers globally, an idea for a podcast that would compel McAfee consumers to get more interested in hacking […]
By Jay Bemis | Advertising Systems Inc. As a media magnate and social-media influencer who’s followed by 11-million plus people on the Twitter and LinkedIn platforms alone, Arianna Huffington has come to know a thing or two about algorithms. She and Pantene hair products recently partnered to sound this alarm about search-engine algorithms, particularly: They says […]
By Jay Bemis | Advertising Systems Inc. The number of Americans “cutting the cord” — that is, abandoning cable TV and opting for over-the-top (OTT), online services instead — continues to rise at a steady clip. Research firm eMarketer estimated last week that the number of U.S. households cutting the cord this year will climb […]
By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]
By Jay Bemis | Advertising Systems Inc. Drivers, beware: Watch for quick back-ups and U-turns at a fast-food restaurant near you. Those other drivers may have just been alerted to a nearby, penny-burger deal at a competitor’s restaurant, such as one that Burger King recently offered to drivers it found cruising near McDonald’s restaurants. BK […]