By Jay Bemis | Advertising Systems Inc. Size, cost, third-party apps: These are among the factors that smartphone users take into account when deciding whether a new device should be an iPhone or an Android. More people opt for an Android, but Apple continues to cut into U.S. market share and is getting closer to […]
By Jay Bemis | Advertising Systems Inc. Here are some study results that make you wonder if others are using eyedrops as much as you are during these pandemic times: Adults in the United States added an hour of digital time across their devices last year, bringing the daily average of time spent to 7 […]
By Jay Bemis | Advertising Systems Inc. It has been nearly a year since businesses started focusing on proper brand messaging during a pandemic, with most letting their customers know that “we are here for you during these challenging times.” Budweiser injected a large dose of such brand messaging this week when announcing that it […]
By Jay Bemis | Advertising Systems Inc.In mid-November, just before Americans were about to covet something fowl from the oven, the mountain bluebird that serves as the distinctive logo for Twitter decided it was time to make a little noise of its own. Twitter was introducing “Fleets” — at the top of mobile users’ feeds, […]
By Jay Bemis | Advertising Systems Inc.Advertisers generally held back and tightened their budgets during 2020 as the global pandemic unfolded. But there was one advertising arena that became particularly attractive in the United States during the third quarter of the year: Connected TV (CTV), with YouTube advertising leading the way. The experts at eMarketer […]
By Jay Bemis | Advertising Systems Inc.Arguably the most important marketing campaign of 2021 is unfolding just as the new year arrives: Convincing Americans and the rest of the world that they should get immunized as soon as possible against COVID-19, now that a vaccine is being distributed in Great Britain and as early as […]
By Jay Bemis | Advertising Systems Inc.Ever since the advent of television and the proliferation of cartoons in the 1950s, American parents have worried about their offspring’s screen time and its effects on their vision. Those concerns have steadily amplified since, what with the eventual popularity of video games, movie streaming and such platforms as […]
By Jay Bemis | Advertising Systems Inc.As Zoom became a videoconferencing thing during the early stages of the COVID-19 pandemic, the sight of talking squares, all lined in rows, got people to thinking about older television shows. These talking heads were akin to “The Brady Bunch” opening, some comedians opined. Others were reminded of “Hollywood […]
By Jay Bemis | Advertising Systems Inc.A recent report from the analysts at eMarketer predicts a dire future for the pay-TV industry in the U.S., which was suffering before COVID-19 ever arrived and continues to gasp for numbers of subscribers during this pandemic. The report, “US Cord-Cutter Households, 2019-2024,” says 6.6 million people will cancel […]