By Jay Bemis | Advertising Systems Inc. The generation perhaps most resistant to technological and digital change at the start of this millennium is now embracing it in our pandemic environment — at least when it comes to shopping. In a recent study by the National Retail Federation (NRF), nearly half of the baby boom […]
By Jay Bemis | Advertising Systems Inc. Travel remains one of the most battered industries as a result of the COVID-19 pandemic, with experts predicting that a full recovery for the industry won’t happen until 2022 — if there’s a viable vaccine for the coronavirus later this year or early next. But Americans tired of […]
By Jay Bemis | Advertising Systems Inc. China as the origin country got the jump on battling the coronavirus, but this past November, two months before the new virus was detected there, it also got a boost on the rest of the world by rolling out 5G technology to much of its citizenry. In a […]
By Jay Bemis | Advertising Systems Inc. Though the coronavirus pandemic has shut down a massive number of businesses the past two months and those businesses continue to suffer, there are bright spots in the retail and marketing sectors that center on perhaps a not-so-unlikely trio of bedfellows: Toys, booze and politics. Demand for Legos, […]
By Jay Bemis | Advertising Systems Inc. Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]
By Jay Bemis | Advertising Systems Inc. As marketers mull uncertainties spawned by the coronavirus, one trait they’ve always brandished continues to stand above the rest, as recent virus episodes gone viral have shown. That trait is called creativity. One hashtag campaign in social marketing, for example, is #TheGreatAmericanTakeout, which encourages citizens nationwide to support […]
By Jay Bemis | Advertising Systems Inc. Marketers no doubt face many challenges in the months ahead as the new coronavirus spreads like a wildfire across the United States. As a small business marketer, consider putting at the top of your list what the bigger companies already are doing: Assuring your customers that you will […]
By Jay Bemis | Advertising Systems Inc. After a weekend that saw millions of Americans hoarding food and other supplies and hunkering down in their homes because of the new coronavirus, it’s time for marketers to think about a few positives that may arise from this ongoing crisis. Here are five such positives that come […]
By Jay Bemis | Advertising Systems Inc. Perhaps you saw Facebook debut its first Super Bowl commercial earlier this month. Titled “Facebook Groups: Ready to Rock?” and set to Twisted Sister’s “I Wanna Rock,” it ends with comedian Chris Rock and actor Sylvester Stallone, decked like Rocky Balboa, celebrating at the top of the steps […]
By Jay Bemis | Advertising Systems Inc. Billionaires running for president will help boost digital political ad spending past $1 billion for the first time in U.S. elections — and then some — with spending on digital political ads expected to reach a $1.34-billion total in the 2019-20 election cycle, eMarketer reported last week. That […]