By Jay Bemis | Advertising Systems Inc. “Content is king” is a seemingly worn-out mantra but one that still holds true for those marketers trying to drive business to their company, via content marketing. But as far as digital-advertising dollars go, “mobile advertising is still king,” proclaims a recent report from the experts at eMarketer. […]
By Jay Bemis | Advertising Systems Inc. What is AVOD? On one hand, you could say that AVOD is rapidly becoming something that advertisers and marketers simply cannot avoid. But, literally, AVOD is advertising-based video-on-demand, or streaming platforms whose content includes ads: Think the likes of YouTube, the Roku Channel and an increasingly number of […]
By Jay Bemis | Advertising Systems Inc. Now that National Small Business Week, Sept.12-18, is upon us, this might be a good time for small business owners to learn what resources are available from the U.S. Small Business Administration (SBA), including COVID-19 relief. The SBA started Small Business Week 50-plus years ago and acknowledges “this […]
By Jay Bemis | Advertising Systems Inc. ’Tis that time of year when rumors start swirling about a new iPhone and its release date — usually sometime in mid- to late September — and when we can expect Apple, like other smartphone manufacturers, to boast about how its newest product offers the latest in 5G […]
By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]
By Jay Bemis | Advertising Systems Inc. The parade of nations that opened the delayed 2020 Tokyo Olympics last week was perfect timing for a retail report of note: One that ranks the top 10 countries in terms of global e-commerce sales forecasted for 2021. That report earlier this month from the editors at eMarketer/Insider […]
By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]
By Jay Bemis | Advertising Systems Inc. With the use of mobile devices booming more than ever, two in three advertisers plan to increase their “m-commerce” budgets this year — “indicating more confidence in both market conditions and in mobile as a channel,” says a report released last week by the Mobile Marketing Association. The […]
By Jay Bemis | Advertising Systems Inc. App-tracking opt-outs in Apple’s latest operating system and the upcoming phase-out of third-party cookies are among the latest hurdles that marketers and advertisers alike will face in the months ahead — following what already has been a year of challenging times. With such changes and privacy concerns, targeting […]
By Jay Bemis | Advertising Systems Inc. The chief challenge faced right now by organizers of the delayed 2020 Tokyo Olympics is trying to convince the world that the games will be staged come late July, despite growing calls by Japanese citizens and others that the games be canceled amid COVID-19 concerns. However, Dick Pound, […]