By Jay Bemis | Advertising Systems Inc. The parade of nations that opened the delayed 2020 Tokyo Olympics last week was perfect timing for a retail report of note: One that ranks the top 10 countries in terms of global e-commerce sales forecasted for 2021. That report earlier this month from the editors at eMarketer/Insider […]
By Jay Bemis | Advertising Systems Inc. A year ago, back-to-school shopping meant big-ticket items such as computers and office-like furniture for online learning at home, thanks to a pandemic. This summer, with most students scheduled to return to the classroom this fall, those shopping lists should look more traditional with basic supplies and new […]
By Jay Bemis | Advertising Systems Inc. With the use of mobile devices booming more than ever, two in three advertisers plan to increase their “m-commerce” budgets this year — “indicating more confidence in both market conditions and in mobile as a channel,” says a report released last week by the Mobile Marketing Association. The […]
By Jay Bemis | Advertising Systems Inc. App-tracking opt-outs in Apple’s latest operating system and the upcoming phase-out of third-party cookies are among the latest hurdles that marketers and advertisers alike will face in the months ahead — following what already has been a year of challenging times. With such changes and privacy concerns, targeting […]
By Jay Bemis | Advertising Systems Inc. The chief challenge faced right now by organizers of the delayed 2020 Tokyo Olympics is trying to convince the world that the games will be staged come late July, despite growing calls by Japanese citizens and others that the games be canceled amid COVID-19 concerns. However, Dick Pound, […]
By Jay Bemis | Advertising Systems Inc. Digital advertising targeted to connected TV not only remains an attractive buy — it far exceeded expectations during a year that was dominated by the COVID-19 pandemic, according to a report released last week. The report from eMarketer says ad dollars invested in connected TVs in the US […]
By Jay Bemis | Advertising Systems Inc. Some of the busiest marketers today are those battling COVID-19 vaccine hesitancy, which is become a growing concern among government officials, the medical profession and marketing agencies alike. The New York Times succinctly summarized the challenge that those anti-hesitancy allies face with this headline from today: “Half of […]
By Jay Bemis | Advertising Systems Inc. In the fall of 2014, during their annual reveal of new products and services, the “one more thing” that Apple and CEO Tim Cook would introduce to the world, Apple Pay, would prove to be a yawner in its infancy. In the first half of 2015, reports found […]
By Jay Bemis | Advertising Systems Inc. Soon the summer holiday season will be upon us, stoking thoughts of burgers sizzling on the grill and possible vacation trips ahead as the pandemic keeps easing its grip a bit. But right now also is the time that retailers and marketers should start concentrating on this year’s […]
By Jay Bemis | Advertising Systems Inc. With COVID-19 vaccinations steadily climbing and experts predicting herd immunity sometime later this year as a result, one would think those lines of cars waiting for their digital grocery orders at the back of stores might get shorter and even go away later this year. But, not so […]