By Jay Bemis | Advertising Systems Inc. “And that’s the way it is,” Walter Cronkite would say when concluding his nightly newscast on CBS-TV, which aired from April 1962 to 1981 and was — along with home delivery of a daily newspaper, perhaps — the chief way that Americans once consumed their news. The way […]
By Jay Bemis | Advertising Systems Inc. Using artificial intelligence has become so commonplace that parents now are using the technology to tend to their back-to-school shopping lists, according to a survey released last week by management consulting and accounting firm PwC (PricewaterhouseCoopers). One in five back-to-school shoppers told PwC that they planned to use […]
By Jay Bemis | Advertising Systems Inc. First, it was one day, then two days, now it is four. Amazon announced Tuesday that its annual Prime “Day” will grow to four days this year, from July 8th to the 11th. At its start in 2015, Prime Day was a single-day summer sale meant to celebrate […]
By Jay Bemis | Advertising Systems Inc. If your marketing department isn’t targeting sports streamers yet, June would be a good time to start. With such events as the U.S Open golf tournament, the NBA finals and the NHL’s Stanley Cup all in store, along with Major League Baseball already in full swing, the month […]
By Jay Bemis | Advertising Systems Inc. As lawyers for Google and the Department of Justice argue over recent antitrust rulings that Google runs an ad-tech monopoly, some online experts are weighing in about what the decisions might mean for the future of search marketing. “The decision tree is endless here,” said one analyst, Evelyn […]
By Jay Bemis | Advertising Systems Inc. America’s advertisers continue to find a secure connection to CTV advertising, with 58% of media ad professionals polled recently saying they plan to increase investment in connected TV ads this year. Connected TV (CTV) refers to televisions that are connected to the internet, allowing viewers to stream content […]
By Jay Bemis | Advertising Systems Inc. It may not need any get-out-of-jail free cards just yet, but Google has found itself fighting a second lawsuit within the past two years that claims it operates an illegal ad tech monopoly. A federal judge ruled last week that Google does operate an illegal ad tech monopoly, […]
By Jay Bemis | Advertising Systems Inc. What’s on chief marketing officers’ minds as we navigate our way through early 2025? Foremost thoughts include changing corporate’s perception of the marketing department’s role, as well as dealing with more data-driven opportunities, according to the recently released CMO Council’s Marketing Vitality Index. “Instead of being seen as […]
By Jay Bemis | Advertising Systems Inc. Here’s a Presidents Day fun fact for you: The Lincoln Bedroom in the White House is named after Abraham Lincoln, who used the room as his office and signed many important documents there, including the Emancipation Proclamation. Despite its name, he never actually slept there; the room was […]
By Jay Bemis | Advertising Systems Inc. Fox is expected to generate nearly $700 million in advertising revenue for next weekend’s Super Bowl LIX, but one good neighbor, State Farm Insurance, won’t be there. Because of the recent wildfires that have ravaged southern California, State Farm has decided to pull a 30-second, $7-million spot that […]