By Jay Bemis | Advertising Systems Inc. One of the most tedious tasks many homeowners face is their lawn care, but now they can tackle that chore with the help of a robotic lawnmower. The Lymow One, which works a lot like the robot vacuums that have been around awhile, was one of the numerous […]
By Jay Bemis | Advertising Systems Inc. Trends stories abound at the start of a new year, and for the marketing and advertising industries, what’s happening in the world of artificial intelligence is still trending as we turn our calendar pages from 2024 to 2025. Also continuing to trend from recent years into 2025, though, […]
By Jay Bemis | Advertising Systems Inc. Working harder to fight big-box and department-store competition is the norm for many small businesses during the holiday shopping season, but the challenge has been even tougher this year, thanks to a shortened holiday shopping season that’s five fewer days than it was a year ago. With but […]
By Jay Bemis | Advertising Systems Inc. President-elect Donald Trump’s tapping of billionaire entrepreneur and supporter Elon Musk to lead a Department of Government Efficiency has left some in the political world atwitter, if you will. Marketers and advertisers, for example, are wondering what the appointment might mean for Musk’s social platform, X. X, formerly […]
By Jay Bemis | Advertising Systems Inc. As live-sports viewers continue to switch from watching games on traditional TV to digitally streaming the contests, a court decision Thursday is paving the way for Amazon Prime Video to grab a big piece of the streaming action. In Thursday’s decision, a federal judge approved Diamond Sports Group’s […]
By Jay Bemis | Advertising Systems Inc. November’s arrival means it’s time for businesses, marketers and shoppers alike to sharpen their focus on the 2024 holiday shopping season. Marketers who’ve already done a deeper dive know this about this year’s holiday shopping period: There are five fewer days to shop this year compared to an […]
By Jay Bemis | Advertising Systems Inc. Generative AI continues to gain much attention from chief marketing officers, who say in recent polling that content creation, social media engagement, ad copywriting and insight generation will be among their top budget priorities in the months ahead. In a study this summer by the Boston Consulting Group […]
By Jay Bemis | Advertising Systems Inc. When Hurricane Helene blew its way through middle and eastern Georgia in the early-morning hours of Sept. 27, its wrath included leaving 1.5 million customers of Georgia Power without electricity, many of them for 10 days or more. How did Georgia Power communicate with its customer base during […]
By Jay Bemis | Advertising Systems Inc. We often talk in this space about advertisers and marketers as if they’re one and the same industry. True, they do work together to get a brand’s messages disseminated to the public. But, take note: An advertiser and a marketer each brings certain responsibilities to a conference-room table […]
By Jay Bemis | Advertising Systems Inc. On Labor Day eve, Americans’ minds may be transfixed on pool gatherings, sizzling burgers and a few days off work as the dog days of summer finally draw to a close. But come next week, the thoughts of many advertisers and marketers, as well as millions of anticipatory […]