By Jay Bemis | Advertising Systems Inc. “Programmatic” has become an emblematic description of today’s business-to-business marketing space. Business data and analytics experts Dun & Bradstreet reported last week that 63 percent of B2B marketers that they polled worldwide already are buying or selling ads programmatically — and 41 percent of those marketers expect to […]
By Jay Bemis | Advertising Systems Inc. A $57 million fine that the French data protection authority levied on Google last week is the largest yet under the European Union’s newer privacy law, and it could well bolster efforts to enact similar legislation in the United States. California already has passed a data privacy protection […]
By Jay Bemis | Advertising Systems Inc. Big brands as well as start-ups are finding that blending a brick-and-mortar presence with online commerce is just the experience that internet-savvy shoppers crave. A case in point for this “bricks and clicks” sort of marketing strategy is one newer start-up whose business in the United States has […]
By Jay Bemis | Advertising Systems Inc. Though the advent of the internet still causes many to predict doom for the world of print, marketers in recent years have proven such a prophecy to be what we might call, well, “fake news.” Rather, marketers have found that print marketing with its variety of tools — […]
By Jay Bemis | Advertising Systems Inc. Thinking your parents or grandparents are too old to want a smartwatch for the holidays? You might want to give such an idea some more serious mulling: They may love you even more and let everyone know that watch was their favorite gift for Christmas. In 2019, some […]
By Jay Bemis | Advertising Systems Inc. We’ve already identified several top digital-marketing trends for 2019 in this space, but what are other observers foreseeing in their post-holiday crystal balls? As Santa’s checking his lists and loading up his sleigh with nearly a 20-percent rise in online holiday sales from a year ago, prognosticators are […]
By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]
By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]
By Jay Bemis | Advertising Systems Inc. As your business plans its advertising campaign for yet another new year in the digital age, it’s important to know where to target those precious dollars that have been budgeted for you. From our reporting on top marketing trends over the past year, and from recent reports about […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]