By Jay Bemis | Advertising Systems Inc. Long before ChatGPT and other artificial intelligence tools began dominating 2023’s headlines, marketers already were on it, one might say — with content marketing utmost in mind. By the end of last year, nearly six in 10 marketers worldwide, or 58.9%, were already using AI content tools to […]
By Jay Bemis | Advertising Systems Inc. If you’re ready to dump a social media platform, it would be easy to seek the grounds of “irreconcilable differences” to gain an outright divorce. Or so it seems in light of a new report that finds “digital trust” in social media is sinking to new lows of […]
By Jay Bemis | Advertising Systems Inc. Snapchat, TikTok and Instagram, respectively, remain the top three social networks for members of Generation Z and are expected to continue that dominance in the age group over the next four years, according to a study released last week. However, “TikTok will pass Instagram to claim the No. […]
By Jay Bemis | Advertising Systems Inc. Perhaps you saw Facebook debut its first Super Bowl commercial earlier this month. Titled “Facebook Groups: Ready to Rock?” and set to Twisted Sister’s “I Wanna Rock,” it ends with comedian Chris Rock and actor Sylvester Stallone, decked like Rocky Balboa, celebrating at the top of the steps […]
By Jay Bemis | Advertising Systems Inc. In this app- and social-media-minded age in which we live today, it’s easy to think of email as something that’s a bit passé. But email refuses to be outdated. Recent data from Statista and Smart Insights, respectively, show that 85 percent of internet users in the United States […]
By Jay Bemis | Advertising Systems Inc. Whether you’re building a website for a new business or wanting to take your site to a new level, one of the more important decisions you’ll make is which content management system to use. A content management system (CMS) is a software program that allows your business to […]
By Jay Bemis | Advertising Systems Inc. We’ve already identified several top digital-marketing trends for 2019 in this space, but what are other observers foreseeing in their post-holiday crystal balls? As Santa’s checking his lists and loading up his sleigh with nearly a 20-percent rise in online holiday sales from a year ago, prognosticators are […]
By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. Those who use Twitter as a social media marketing tool may have found that there’s nothing like a live event or a specially celebrated day as an opportunity to get their brand closer to their readers. Twitter recently released four tips for brands to follow when tweeting at […]