Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. The Wall Street Journal recently published an article that profiled small business owners who chose to use social media instead of maintaining a corporate website. While social media is a powerful tool […]
Loud and clear, the word on the street is Google+. The new social media platform has already signed up an estimated 20 million users, making it the fastest growing social network ever. Although it’s just been a month since the launch, the opportunities presented by Google+ are exciting a lot of people. “It’s Google. They have […]
While we’ve seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. The B2B buyer continues to ascend and advance in the use of social technologies, networks, and commerce that are radically changing the notion […]
According to a survey of US small business leaders by Opinium Research, commissioned by Hiscox, many are not using social media channels to promote their businesses and products. Only 12% of businesses described social media promotion as a must and nearly 50% of respondents aren’t using social media at all. Small Business Use of Social […]
By Dianna Dilorth | Direct Marketing News Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven’t been able to monetize the channel. However, some savvy marketers are experimenting with how to use social media as an email acquisition channel, since email is known for its strong ROI. […]
This won’t come as welcome news to the folks at Facebook, but its customer-satisfaction ratings aren’t much to boast about. Among its social-media peers, Facebook landed at the bottom of the keeping customers-happy list, according to the 2011 American Customer Satisfaction Index E-Business Report. With a score of 66 out of 100, only airlines, subscription […]
I recently overheard an interesting remark: social media is the greatest innovation in business relations since the Industrial Revolution. While that might seem like an over exaggeration, it isn’t so far from the truth that I didn’t take time to think about how social media has transformed the opportunities for a business, specifically in the […]
As seen with the hefty valuations of companies like LinkedIn (NYSE:LNKD), Twitter and Facebook, the social networking space is too important for Google (Nasdaq:GOOG) to be a laggard. True, the company has had several missteps, like Buzz and Wave. But its latest attempt, Google+, may have the right stuff. Keep in mind that Google has […]
Google’s social network, Google+ might be one of the fastest-growing networks ever, having already reached 10 million users according to one estimate. Paul Allen, of Ancestry.com – not to be confused with Microsoft co-founder Paul Allen – has developed an interesting methodology to calculate the number of Google+ members. He sampled a number of surnames from […]