Social Media Marketing

September 3, 2014

Digital Marketing Customer Acquisition Study: 5 Key Findings

  by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed said they planned to increase their marketing budget in 2014, and more plan to allocate […]

Digital Marketing, Small Business, Social Media Marketing
August 19, 2014

End of Organic Reach: Not Necessarily a Negative Thing

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a white paper from digital consultancy agency Social@Ogilvy, managing director Marshall Manson argues this trend isn’t […]

Digital Marketing, News, Social Media Marketing
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Houston, TX
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