by Jaimie Siegle | Advertising Systems Inc. A household name among celebrities and designer fragrance fans, UK Entrepreneur Jo Malone grew her namesake luxury perfume business into a covetable, worldwide beauty brand that was acquired by Estee Lauder in 1999. Recently, Malone has dived back into the fragrance industry with a new luxury line called Jo […]
by Jaimie Siegle | Advertising Systems Inc. For businesses and marketers, the viral quality of social media and the Internet is a double-edged sword: While it can offer exponential exposure and the ability to connect with more customers through various channels, it also provides a platform for individuals, critics, former clients and competitors to publicly […]
Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]
Forget “going postal” — go digital instead! Whether your challenge is finding an authentic list of email leads, nurturing your social media fan base, or promoting your business’s products or online presence, we’re here to help. We know small business owners could use a break sometimes (we’re one too, after all!), so we’re offering discounted pricing on […]
by Jaimie Siegle | Advertising Systems Inc. Have you heard about Ello? If not, don’t worry, you will soon. The latest social media network, dubbed by news outlets as a type of “anti-Facebook,” Ello requires an invite in order to join. Many successful social media networks started out that way, of course, Pinterest being one […]
Love or hate the phrase, storytelling as a method of mass communication for brands is here to stay. Stories, anecdotes and metaphors that take an audience on a narrative journey to subtly reveal a branded message along the way are far more memorable and shareable than any brazen sales focused advertisement. A recent survey by […]
by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed said they planned to increase their marketing budget in 2014, and more plan to allocate […]
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a white paper from digital consultancy agency Social@Ogilvy, managing director Marshall Manson argues this trend isn’t […]
I was at a wedding recently , and may or may not have had a few too many glasses of cheap, free, “in-speech champagne”! Sitting near the bar and people watching, one of my favourite way’s to spend my time, I realized with increased and probably misguided certainty, that the entire world (well at least the readers of […]
by Jaimie Siegle | Advertising Systems Inc. If you thought the free app Snapchat was as fleeting as the photos sent by its users, you may want to reconsider: After turning down a $4 billion buyout offer from Facebook then raising $50 million in venture funding last year, Snapchat recently unrolled an upgraded platform with […]