by Emily Taing, Social Media Today In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more […]
by Wesley Young While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and […]
Google defines best practices as being, ‘commercial or professional procedures that are accepted or prescribed as being correct or most effective’. In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with […]
by eMarketer Will the marketers of the future look back and decide that 2013 was the year of content marketing? Maybe so, according to data from the Content Marketing Institute (CMI) and MarketingProfs. In a survey of marketing professionals in North America at business-to-consumer (B2C) companies, the overwhelming majority of respondents—90%—had used content marketing in […]
by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]
By Tim Devaney and Tom Stein All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last […]
By Brafton Content is king, and visual media is making a play for the throne. As the internet marketing landscape evolves, platforms that lend themselves to image-centric messaging are coming to the forefront of conversations. Instagram recently announced it has more than 150 million users, while Vine declared it surpassed the 40-million-member mark. Emerging social […]
“You heard me right: SMS marketing just isn’t practical for small businesses (1-50 employees),” said founder and CEO of text message marketing provider Tatanga, Derek Johnson. “I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s […]
by Jaimie Siegle A recent infographic by MarkMeSuite and Placester offers helpful tips and statistics for world of social media and marketing for small businesses, and touches more than once on the notion of customer acquisition through social media. According to the infographic, 71% of social media users are more likely to purchase from a […]
As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats — from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]