by Jay Bemis | Advertising Systems Inc. Interacting with your following not only should be an obligatory chore for you as your company’s social media manager — it also can produce astonishing results. The Wendy’s restaurant chain knows this social-media-managerial standard rather well, thanks to the chicken nuggets featured on its menus and a teenager’s […]
by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]
by Jay Bemis | Advertising Systems Inc. May we propose a toast? To our fellow marketers, this is how we would spell “happy” to make not only your upcoming New Year celebration sparkle with joy, but also each day, week and month of 2018 — a year for which there’s plenty of optimism among those […]
by Jay Bemis | Advertising Systems Inc. As small businesses enter the 2018 calendar year, economic optimism among them is at its highest since the days of the Reagan administration, the National Federation of Independent Business (NFIB) reported in November. The entrance of a new Republican administration in 2017 and its plans for tax reform, […]
by Jay Bemis | Advertising Systems Inc. You’ve spent several hours creating and writing a blog post for your site that defines your brand and engages your readers. With that main dish on your marketing menu out of the way, it’s time to enjoy a little dessert: Crafting some fun social-media posts that will attract […]
by Jay Bemis | Advertising Systems Inc. The year 1995 brought a couple of technological advances to our world. Microsoft introduced Windows 95, an operating system that revolutionized the habits of PC users, for instance, and the year also brought the release of the first feature-length, computer-animated film, “Toy Story,” in which Woody and Buzz […]
by Jay Bemis | Advertising Systems Inc. Now that your organizers and calendars are out as you’re planning a new year, it’s time to think about your social media strategy for 2018. Once you’ve decided what worked last year and what might need to be tossed out the window, it’s time to add some new […]
by Jay Bemis | Advertising Systems Inc. Once you’ve started developing a web and social media presence for your small business and have decided which tasks you and your staff can handle on your own and which you might want to outsource, you’re most likely at a point where you want to grow your email […]
Wearing multiple hats is no easy job for anyone, but it comes with the territory of managing your own business, or starting up your, well, start-up. Time management skills become essential, but the fact remains: There’s only so much you (or a small team) can do in 24 hours in the day. Fortunately, there are multiple cost-effective […]
Texas’ beloved restaurant chain Whataburger was recently named No. 1 in the nation by online voters, beating out worthy contenders like In N Out Burger, Smashburger and Steak ’n Shake. The bracket-style tournament featured eight burger restaurant chains from four U.S. regions (East Coast, West Coast, Midwest and the South), with Whataburger finally coming out […]