By Jay Bemis | Advertising Systems Inc. Combining a video marketing campaign with search engine marketing recently provided immediate results for a Texas bank when Advertising Systems Inc. (ASI) went to bat for it. ASI developed a strategy for the bank that, in its first month, has seen the bank enjoy a 500-percent lift in […]
by Jay Bemis | Advertising Systems Inc. Though they may not know the full impact of the Tax Cuts and Jobs Act of 2017 until tax time next year, early indications are that a majority of small business owners are aware of what the act might mean for their business’ future — and that many […]
by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]
by Jay Bemis | Advertising Systems Inc. The maxim that “time is money” often is attributed to Benjamin Franklin from an essay, “Advice to a Young Tradesman,” in 1748. Other researchers say the phrase actually appeared a few decades earlier in a magazine, The Free-Thinker, while others trace the adage to ancient Greece In any […]
by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]
by Jay Bemis | Advertising Systems Inc. Interacting with your following not only should be an obligatory chore for you as your company’s social media manager — it also can produce astonishing results. The Wendy’s restaurant chain knows this social-media-managerial standard rather well, thanks to the chicken nuggets featured on its menus and a teenager’s […]
by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]
by Jay Bemis | Advertising Systems Inc. May we propose a toast? To our fellow marketers, this is how we would spell “happy” to make not only your upcoming New Year celebration sparkle with joy, but also each day, week and month of 2018 — a year for which there’s plenty of optimism among those […]
by Jay Bemis | Advertising Systems Inc. As small businesses enter the 2018 calendar year, economic optimism among them is at its highest since the days of the Reagan administration, the National Federation of Independent Business (NFIB) reported in November. The entrance of a new Republican administration in 2017 and its plans for tax reform, […]
by Jay Bemis | Advertising Systems Inc. You’ve spent several hours creating and writing a blog post for your site that defines your brand and engages your readers. With that main dish on your marketing menu out of the way, it’s time to enjoy a little dessert: Crafting some fun social-media posts that will attract […]