by Jay Bemis | Advertising Systems Inc. The year 1995 brought a couple of technological advances to our world. Microsoft introduced Windows 95, an operating system that revolutionized the habits of PC users, for instance, and the year also brought the release of the first feature-length, computer-animated film, “Toy Story,” in which Woody and Buzz […]
by Jay Bemis | Advertising Systems Inc. Now that your organizers and calendars are out as you’re planning a new year, it’s time to think about your social media strategy for 2018. Once you’ve decided what worked last year and what might need to be tossed out the window, it’s time to add some new […]
by Jay Bemis | Advertising Systems Inc. Once you’ve started developing a web and social media presence for your small business and have decided which tasks you and your staff can handle on your own and which you might want to outsource, you’re most likely at a point where you want to grow your email […]
Wearing multiple hats is no easy job for anyone, but it comes with the territory of managing your own business, or starting up your, well, start-up. Time management skills become essential, but the fact remains: There’s only so much you (or a small team) can do in 24 hours in the day. Fortunately, there are multiple cost-effective […]
Texas’ beloved restaurant chain Whataburger was recently named No. 1 in the nation by online voters, beating out worthy contenders like In N Out Burger, Smashburger and Steak ’n Shake. The bracket-style tournament featured eight burger restaurant chains from four U.S. regions (East Coast, West Coast, Midwest and the South), with Whataburger finally coming out […]
by Jaimie Siegle | Advertising Systems Inc. A household name among celebrities and designer fragrance fans, UK Entrepreneur Jo Malone grew her namesake luxury perfume business into a covetable, worldwide beauty brand that was acquired by Estee Lauder in 1999. Recently, Malone has dived back into the fragrance industry with a new luxury line called Jo […]
A recent survey suggests that although small business owners’ confidence is the highest it’s been in six years, marketing and digital advertising continue to be a challenge. “Many business owners have shifted their mindset from recovery mode to growth mode because they feel many of the economic hurdles are starting to clear,” TheStreet.com reported, adding that […]
by Jaimie Siegle | Advertising Systems Inc. For businesses and marketers, the viral quality of social media and the Internet is a double-edged sword: While it can offer exponential exposure and the ability to connect with more customers through various channels, it also provides a platform for individuals, critics, former clients and competitors to publicly […]
Let’s talk about money. Specifically, what your marketing costs — and what you get in exchange. Some people talk about marketing “spend”; others talk about marketing “investment.” You’ll probably agree that those who see it as spend are more likely to make it one of the first things they cut down on when times are hard. Those […]
You’ve seen hundreds of time-saving tips… Keep a To Do list… Don’t keep a To Do List… Limit your meetings to five minutes… Make people stand up in a meeting. These are all reasonable ways to save time, but they are mere bandaids at best, because they don’t get to the root of the issue. […]