by Jay Bemis | Advertising Systems Inc. Need a key word for marketing trends in 2019 and beyond? Try “voice,” as the rise in smart speakers and continuing use of smartphones mean more voice searches overall and another advertising platform for brands to investigate in the years ahead. For marketers, a chief chore will be […]
by Jay Bemis | Advertising Systems Inc. Imagine life without those bulky cable or satellite TV boxes and their yards of endless cable taking up a corner of your living room. By 2022, six of 10 of the country’s households — representing about 204 million people — will have done just that, electing to watch […]
by Jay Bemis | Advertising Systems Inc. A commercial for a Texas bank has earned Advertising Systems Inc., and South Coast Film & Video, both of Houston, a 39th annual Telly Award. Advertising Systems and South Coast were awarded recognition in the Local TV/General-Bank category at the Telly Awards’ annual ceremony last month in New […]
by Jay Bemis | Advertising Systems Inc. Net neutrality protections that barred internet service providers from blocking or slowing access to content officially died last week when the FCC’s decision this past December to repeal the rules went into effect. It doesn’t appear that net neutrality will go away as an issue anytime soon, though: […]
By Jay Bemis | Advertising Systems Inc. Now that the General Data Protection Regulation (GDPR) is in effect for European Union countries, giving EU citizens greater control over their privacy and how companies can use their personal data, will the United States soon follow suit? A recent survey shows that Americans favor similar protections. But […]
By Jay Bemis | Advertising Systems Inc. The recent news that Cambridge Analytica harvested the personal information of about 80 million Facebook users in the United States ahead of the 2016 elections has sunk trust in the media to all-time lows — depths that lawyers and used-car salesmen once enjoyed. Coupled with other personal-data breaches […]
by Jay Bemis | Advertising Systems Inc. Though they may not know the full impact of the Tax Cuts and Jobs Act of 2017 until tax time next year, early indications are that a majority of small business owners are aware of what the act might mean for their business’ future — and that many […]
by Jay Bemis | Advertising Systems Inc. The maxim that “time is money” often is attributed to Benjamin Franklin from an essay, “Advice to a Young Tradesman,” in 1748. Other researchers say the phrase actually appeared a few decades earlier in a magazine, The Free-Thinker, while others trace the adage to ancient Greece In any […]
by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]
by Jay Bemis | Advertising Systems Inc. As small businesses enter the 2018 calendar year, economic optimism among them is at its highest since the days of the Reagan administration, the National Federation of Independent Business (NFIB) reported in November. The entrance of a new Republican administration in 2017 and its plans for tax reform, […]