News

June 18, 2018

Net Neutrality May Be Dead for Now, But Debate Looms

by Jay Bemis | Advertising Systems Inc. Net neutrality protections that barred internet service providers from blocking or slowing access to content officially died last week when the FCC’s decision this past December to repeal the rules went into effect. It doesn’t appear that net neutrality will go away as an issue anytime soon, though: […]

Blog, News
May 30, 2018

GDPR Shaking Up the Privacy Landscape

By Jay Bemis | Advertising Systems Inc. Now that the General Data Protection Regulation (GDPR) is in effect for European Union countries, giving EU citizens greater control over their privacy and how companies can use their personal data, will the United States soon follow suit? A recent survey shows that Americans favor similar protections. But […]

Blog, News
May 15, 2018

3 Ways Marketers Can Battle Media Distrust

By Jay Bemis | Advertising Systems Inc. The recent news that Cambridge Analytica harvested the personal information of about 80 million Facebook users in the United States ahead of the 2016 elections has sunk trust in the media to all-time lows — depths that lawyers and used-car salesmen once enjoyed. Coupled with other personal-data breaches […]

Blog, News
March 29, 2018

Small Business Owners Warming to New Tax, Jobs Plan

by Jay Bemis | Advertising Systems Inc. Though they may not know the full impact of the Tax Cuts and Jobs Act of 2017 until tax time next year, early indications are that a majority of small business owners are aware of what the act might mean for their business’ future — and that many […]

Blog, News, Small Business
February 28, 2018

Focusing on Time Can Reap Better ROI, Via Outsourcing

by Jay Bemis | Advertising Systems Inc. The maxim that “time is money” often is attributed to Benjamin Franklin from an essay, “Advice to a Young Tradesman,” in 1748. Other researchers say the phrase actually appeared a few decades earlier in a magazine, The Free-Thinker, while others trace the adage to ancient Greece In any […]

Blog, News, Small Business
February 15, 2018

It May Be Time to Show Snapchat a Little Love

by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]

Blog, Content Marketing, News, Social Marketing
December 13, 2017

Economic, Marketing Outlooks See a Rosy 2018 Ahead

by Jay Bemis | Advertising Systems Inc. As small businesses enter the 2018 calendar year, economic optimism among them is at its highest since the days of the Reagan administration, the National Federation of Independent Business (NFIB) reported in November. The entrance of a new Republican administration in 2017 and its plans for tax reform, […]

Artificial Inteligence (AI), Blog, Content Marketing, Digital Marketing, News, Small Business, Technology
September 23, 2015

Why You Should Consider Outsourcing These Business Tasks

Wearing multiple hats is no easy job for anyone, but it comes with the territory of managing your own business, or starting up your, well, start-up. Time management skills become essential, but the fact remains: There’s only so much you (or a small team) can do in 24 hours in the day. Fortunately, there are multiple cost-effective […]

Blog, Blogging, Digital Marketing, Email Marketing, News, Search Engine Marketing, Small Business, Social Media Marketing, Technology
July 29, 2015

What-A-Brand: Marketing Lessons from Top U.S. Burger Chain Whataburger

Texas’ beloved restaurant chain Whataburger was recently named No. 1 in the nation by online voters, beating out worthy contenders like In N Out Burger, Smashburger and Steak ’n Shake. The bracket-style tournament featured eight burger restaurant chains from four U.S. regions (East Coast, West Coast, Midwest and the South), with Whataburger finally coming out […]

Blog, Digital Marketing, News, Social Media Marketing
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Houston, TX
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