By Jay Bemis | Advertising Systems Inc. Thinking your parents or grandparents are too old to want a smartwatch for the holidays? You might want to give such an idea some more serious mulling: They may love you even more and let everyone know that watch was their favorite gift for Christmas. In 2019, some […]
By Jay Bemis | Advertising Systems Inc. We’ve already identified several top digital-marketing trends for 2019 in this space, but what are other observers foreseeing in their post-holiday crystal balls? As Santa’s checking his lists and loading up his sleigh with nearly a 20-percent rise in online holiday sales from a year ago, prognosticators are […]
By Jay Bemis | Advertising Systems Inc. Small business marketers are keen to local events and trends that can help shape ad campaigns for their customers in various retail sectors. But it’s also important that marketers know what national events and trends might influence their customers’ marketing strategies throughout the year. Right now, for example, […]
By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]
By Jay Bemis | Advertising Systems Inc. As your business plans its advertising campaign for yet another new year in the digital age, it’s important to know where to target those precious dollars that have been budgeted for you. From our reporting on top marketing trends over the past year, and from recent reports about […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. Need a key word for marketing trends in 2019 and beyond? Try “voice,” as the rise in smart speakers and continuing use of smartphones mean more voice searches overall and another advertising platform for brands to investigate in the years ahead. For marketers, a chief chore will be […]
by Jay Bemis | Advertising Systems Inc. Imagine life without those bulky cable or satellite TV boxes and their yards of endless cable taking up a corner of your living room. By 2022, six of 10 of the country’s households — representing about 204 million people — will have done just that, electing to watch […]
by Jay Bemis | Advertising Systems Inc. The mere mention of “statistics” may make some of your co-workers roll their eyes as they await that business meeting down the hall at which the company’s latest numbers are about to be analyzed and debated. But marketers know that numbers can be their chief ally — especially […]
by Jay Bemis | Advertising Systems Inc. Reasons that small businesses outsource their marketing services are numerous, but a newer study by NewBase, a marketing and advertising consultancy, identifies which services tend to get outsourced the most. The most outsourced service, according to the study, is programmatic ad buying — or the use of software […]