By Jay Bemis | Advertising Systems Inc. If you’re ready to dump a social media platform, it would be easy to seek the grounds of “irreconcilable differences” to gain an outright divorce. Or so it seems in light of a new report that finds “digital trust” in social media is sinking to new lows of […]
By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]
By Jay Bemis | Advertising Systems Inc. Facebook to younger social-media users may often be viewed as the Baby Boomer app, but the average age of its users is actually getting younger, thanks to the entering-their-prime-years members of Generation Z, a recent study says. Generation Z, or people who were born between 1997 and 2012, […]
by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without paying Facebook to promote them. In a white paper from digital consultancy agency Social@Ogilvy, managing director Marshall Manson argues this trend isn’t […]
In the past year, Facebook changed its algorithm so that fewer post from a company’s page were seen by fans. This change was justified by Facebook as a way to weed out non-engaging content. Businesses were provided a solution for this obstacle by being given the option to pay to promote their posts or create […]
By Tim Devaney and Tom Stein All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last […]
Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]
by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]