by Jaimie Siegle | Advertising Systems, Inc. For the past few days, stories are circulating about a new trend within the interview process: Employers are asking for a job candidates’s s social media credentials (i.e. username and password) in an attempt to weed out the candidates who may not be a fit for the company. […]
by Jaimie Siegle | Advertising Systems Inc. On March 1, President Barack Obama joined other early adopters such as Ben and Jerry’s, Pinterest, and the U.S. Military in converting his profile page to the Facebook Timeline format. The change follows the Feb. 29 Facebook Marketing Conference, where the soon-to-be-public company unveiled its new advertising features […]
by Jaimie Siegle | Advertising Systems Inc. It’s hard to keep track of all the social networks out there – and who’s using them. Although it seemed that Google+ was a lackluster (and unpopular) answer to its competitor Facebook, things seem to be looking up for the search engine’s social network. The number of Google+ […]
Last week, Mashable conducted a poll of approximately 1,600 online voters on how Facebook users were affected by the social media giant’s Timeline makeover. The results? Approximately 79% of the voters said Timeline should be optional. And while Facebook’s Timeline is optional to all users as of now, the old profile will soon become a […]
Facebook’s “Open Graph” platform allows brands to further engage consumers with Apps and Actions. Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences […]
by Jaimie Siegle | Advertising Systems Inc. Wikipedia, Reddit, Google, Microsoft and other corporations and public figures virtually protested the SOPA (Stop Online Privacy Act) and PIPA (Protect IP Act) by “blacking out” their websites for 24 hours on Jan. 17, causing an eruption of social media responses. Google’s homepage urged citizens to petition against […]
(By Steve Lenski | The Star Group) Raise your hand if you’re a brand marketer who thinks posting to Facebook during “normal” business hours is the way to go? It’s ok if you have your hand raised because you’re not alone. However, you would also be wrong as a new study reveals that the best […]
By Tom Johansmeyer | Social Times) Facebook, right? It’s always Facebook! And, to a certain extent, this is true. When you look at the war for talent currently being waged in Silicon Valley, Facebook is one of the winners. Google, LinkedIn and Apple, however, are doing pretty well, too. Unsurprisingly, Microsoft and Yahoo! are at […]
(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]