More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore. Mark Donovan, SVP of mobile at the company, said the rise of consumer awareness about QR codes and the proliferation of smartphones have driven use of the […]
The newspaper industry may be struggling, but people are still turning to the Sunday editions when it comes to clipping coupons, despite the rise of digital media and coupon sites. According to consumer research firm Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And although more than a […]
By David Ward, PrintWeek The USPS said the closures would help it close an $8.3bn annual loss. Some of that loss is tied to a decline in mail volumes — especially first class mail — in recent years, though onerous pension requirements mandated by the US Congress in 2006 are also adding billions in red […]
Marketers have heard the call to build brand loyalty and engage customers with their direct mail activities through the use of multiple media channels. Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business—particularly small and midsize businesses without large marketing departments—to produce a higher return on their investment […]
Targeted print marketing campaigns work. Leveraged shared direct mail programs are continuing to increase our client’s customer acquisitions, brand awareness and sales thru direct responses to special offers. Additionally, our offline campaigns are driving online converstions/email sign-ups and social fan page likes and engagement. We know the viability of online marketing – but print marketing should not be ruled out as part of a client’s media […]