by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]
by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]
by Jay Bemis | Advertising Systems Inc. Now that your organizers and calendars are out as you’re planning a new year, it’s time to think about your social media strategy for 2018. Once you’ve decided what worked last year and what might need to be tossed out the window, it’s time to add some new […]
By Brafton Content is king, and visual media is making a play for the throne. As the internet marketing landscape evolves, platforms that lend themselves to image-centric messaging are coming to the forefront of conversations. Instagram recently announced it has more than 150 million users, while Vine declared it surpassed the 40-million-member mark. Emerging social […]
by Jaimie Siegle | Advertising Systems, Inc. 2013 is the Year of the Snake, according to the Chinese zodiac. But in the world of marketing, it could be considered Year of the Video. Why? According to a recent article by Brafton, the video market has seen steady growth since 2011, and is projected to be […]