By Jay Bemis | Advertising Systems Inc. Americans now spend almost two-thirds (63.7%) of their total time spent on media specifically on digital media, which continues to take a bigger share of time that’s spent on traditional media, according to a report released this week by the experts at eMarketer. Total time spent on media, […]
By Jay Bemis | Advertising Systems Inc. It’s about that time of year when Hershey’s rolls out its classic holiday commercial featuring 10 of its Kisses chiming along to the sounds of “We Wish You a Merry Christmas.” If you’re an advertiser or marketer watching the commercial, just think of those cheery Hershey’s Kisses bells […]
By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]
By Jay Bemis | Advertising Systems Inc. Not only does connected TV continue to link itself to more and more viewers, it’s continuing to click as an attractive opportunity for advertisers as well. By the end of this year, advertisers in the United States will spend $25 billion on connected TV (CTV) ads — an […]
By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]
By Jay Bemis | Advertising Systems Inc. Digital advertising targeted to connected TV not only remains an attractive buy — it far exceeded expectations during a year that was dominated by the COVID-19 pandemic, according to a report released last week. The report from eMarketer says ad dollars invested in connected TVs in the US […]
By Jay Bemis | Advertising Systems Inc.Advertisers generally held back and tightened their budgets during 2020 as the global pandemic unfolded. But there was one advertising arena that became particularly attractive in the United States during the third quarter of the year: Connected TV (CTV), with YouTube advertising leading the way. The experts at eMarketer […]
By Jay Bemis | Advertising Systems Inc. Granted, watching late-night talk-show hosts on TV during the pandemic hasn’t been quite the same as when they beamed their shows live from their East or West Coast studios, with a roaring band and audience in tow. But the two Jimmys, as in Fallon and Kimmel, and Stephen, […]
By Jay Bemis | Advertising Systems Inc. “And the winner is … yet another streaming service!” Those may just be the words a presenter utters when the 72nd Emmy Awards unfold in September, with Netflix this week breaking the record for most Emmy nominations ever, while one of several streaming newcomers, Disney+, secured a best-drama […]
By Jay Bemis | Advertising Systems Inc. Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]