For business owners just getting started, a guide to build brand buzz and boost your bottom line. (By Susan Gunelius | KeySplash Creative Inc.) Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could […]
Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]
Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]
Redbox is offering an incentive to “Like” the brand on Facebook: a free movie. The movie rental brand is using its Facebook Page to give out a code, redeemable Thursday, for a free rental. Redbox’s existing 3.3 million Facebook fans can access the deal, as can consumers who “Like” the brand. Existing or new fans […]
Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]
Depending on where you go online and what you read, much of what you see about Twitter might be negative. “Who cares what some lonely guy had for lunch?” is one variation on a common refrain. But Twitter, unlike many other forms of media including other social sites, is what you make it. Taken as […]
Franchise businesses employ over 7 million people in the U.S. At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. This is a problem, because although potential customers can find your corporate website, often these same potential customers would rather […]
The two obvious trends in local deals lately is public offerings, by Groupon and LivingSocial, and the rising competition from web giants like Google and Facebook. But the more I see of American Express in this space, the more I think it stands a chance to be the next major player to watch in this field. […]
Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. The Wall Street Journal recently published an article that profiled small business owners who chose to use social media instead of maintaining a corporate website. While social media is a powerful tool […]
Loud and clear, the word on the street is Google+. The new social media platform has already signed up an estimated 20 million users, making it the fastest growing social network ever. Although it’s just been a month since the launch, the opportunities presented by Google+ are exciting a lot of people. “It’s Google. They have […]