Tag Archives: Social Media Marketing

Digital Advertising will be 70% of SMB Marketing Budgets by 2015

Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB […]

Digital Marketing, Email Marketing, Mobile Marketing, News, Search Engine Marketing, Social Media Marketing

Google Uses Direct Mail to Help Drive Internet Marketing

Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]

Digital Marketing, Email Marketing, Print Marketing, Search Engine Marketing, Social Media Marketing

American Express Offers Businesses Points for Buying Online Ads

Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]

Digital Marketing, Email Marketing, News, Print Marketing, Search Engine Marketing, Social Media Marketing

3 Reasons Every Franchisee Needs His/Her Own Website

Franchise businesses employ over 7 million people in the U.S. At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. This is a problem, because although potential customers can find your corporate website, often these same potential customers would rather […]

Digital Marketing, Search Engine Marketing, Social Media Marketing

The Ascent of the Social Buyer

While we’ve seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.  The B2B buyer continues to ascend and advance in the use of social technologies, networks, and commerce that are radically changing the notion […]

Digital Marketing, Social Media Marketing