Motivations differ from general population Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population. The social networks they use to do so are different, too. Among the general population, the main reason cited for connecting with […]
Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow […]
As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture. According to a comparison of cost and engagement across online ad types by social media advertising firm appssavvy, “social activity” ads outperform static banners and rich media, though not paid […]
Social media is the top online marketing channel for small businesses after company websites According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO)“Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines. The reliance on word-of-mouth—likely along with […]
Kara Williams has been a loyal Cheerios eater as long as she’s eaten solid foods — some 40 years or more. So when she saw the bright yellow logo float by on Facebook in a friend’s news stream she was compelled to post on its wall. “Wow. Cheerios has a Facebook page. I eat them […]
Email remains the top choice for marketing communications among all age groups The latest death knell for email was sounded by data incomScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been […]
According to the Email Experience Council, email marketers can expect to lose one-third of their subscribers annually due to bounces, unsubscribes, or spam complaints1. If you don’t follow email acquisition, relevancy, and deliverability best practices, your attrition rate can be even higher. That’s why it’s so important to combat issues that contribute to subscriber churn […]
It may surprise you, but the answer isn’t Facebook More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of tactics, […]
Time-tested online media to see budget increases According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the […]
January 20, 2011 By Vlad Gorenshteyn, Digital Marketing Manager, AIS Media We’ve all heard about explosive growth figures related to Facebook, social media and mobile usage. So we decided to do our own statistically randomized telephone survey. We contacted 500 Americans and asked them a rather personal question: “Do you ever use Facebook on your mobile device while […]