by Jaimie Siegle | Advertising Systems Inc. With more media companies and publications switching to digital platforms, and more individuals using social media (such as Twitter, Facebook, and Pinterest), marketers and small businesses must tweak their approaches to reach their advertising goals. But no two companies are alike, and neither are their online audiences. To […]
by Alex Palmer | Direct Marketing News Facebook will release a new, upgraded ad product on February 29, the company has confirmed to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers. According to a leaked presentation posted on Scribd by Peter Corbett of ad agency iStrategyLabs […]
Originally published 2/16/12 by Benny Evangelista, SFGate.com Tech Chronicles blog Twitter is expanding its self-service advertising platform to include more small businesses in the U.S. through an exclusive deal with American Express. The new ad program, set to launch at the end of March, will be the latest step by the San Francisco micro-blogging service […]
(By Steve Lenski | The Star Group) Raise your hand if you’re a brand marketer who thinks posting to Facebook during “normal” business hours is the way to go? It’s ok if you have your hand raised because you’re not alone. However, you would also be wrong as a new study reveals that the best […]
(Posted by Patricio Robles | Econsultancy) Social media is big. Mobile is big. So it shouldn’t come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly. According to comScore, the number of mobile users in the United […]
Yet marketers have concerns with the communities they’ve built on social sites (October 11, 2011 | emarketer.com) Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed […]
I recently read a blog post that was screaming “if you’re not All In with social media marketing – you’re dead”… Really? Although I agree that social media marketing is very important for SMBs, the overall article was not in touch. As marketers, we may have directional preferences for a particular client, but to bash […]
(By Charlie White | mashable.com) Sometimes change is a great thing, and other times it seems like a lot of extra hoops to jump through with meager benefits. Here’s a comic from Mashable’s own editor-in-chief Lance Ulanoff, accurately expressing the way many Facebook users are feeling this week. Just wait until they’re hit with the […]
Wall posts, direct messages most effective tactics When it comes to online marketing, small and medium-sized businesses (SMBs) have their work cut out for them. Time- and money-strapped, SMB marketers often receive light budgets and minimal staff to help them promote their business and generate leads across a variety of formats ranging from social media […]
For business owners just getting started, a guide to build brand buzz and boost your bottom line. (By Susan Gunelius | KeySplash Creative Inc.) Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could […]