August 24, 2011

Redbox Will Give Free Rentals to Facebook Fans Thursday

Redbox is offering an incentive to “Like” the brand on Facebook: a free movie.

The movie rental brand is using its Facebook Page to give out a code, redeemable Thursday, for a free rental. Redbox’s existing 3.3 million Facebook fans can access the deal, as can consumers who “Like” the brand.

Existing or new fans can also send out free one-night DVD rentals to friends and family members with the “send movie to a friend” button.

The move is the second big social media promotion this month for Redbox. Earlier in August, the brand began offering discounts for customers who checked in via Foursquare.

– Todd Wasserman,

Social Media Marketing
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