By Jay Bemis | Advertising Systems Inc. One of five advertisers are reducing their marketing budgets this year because of rising inflation rates and supply chain issues, according to a recent study from Advertising Perceptions. What can you as a small business marketer do under such conditions? Just sitting out the next couple of quarters […]
By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]
By Jay Bemis | Advertising Systems Inc. Social media marketers who cater to the food-and-beverage industry seem to just wanna have fun — thanks to the plethora of national food holidays that are commemorated almost daily across the F&B landscape. Picture these marketers or yourself working at the computer on Dec. 30, for instance, when […]
By Jay Bemis | Advertising Systems Inc. With the 12th annual Small Business Saturday looming Nov. 27, its co-sponsors — the U. S. Small Business Administration and American Express — are hoping to build on 2020’s successful campaign, which produced an estimated $19.8 billion in spending, despite the challenges of a pandemic. Last year’s economic […]
By Jay Bemis | Advertising Systems Inc. As marketers mull uncertainties spawned by the coronavirus, one trait they’ve always brandished continues to stand above the rest, as recent virus episodes gone viral have shown. That trait is called creativity. One hashtag campaign in social marketing, for example, is #TheGreatAmericanTakeout, which encourages citizens nationwide to support […]
By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]
Texas’ beloved restaurant chain Whataburger was recently named No. 1 in the nation by online voters, beating out worthy contenders like In N Out Burger, Smashburger and Steak ’n Shake. The bracket-style tournament featured eight burger restaurant chains from four U.S. regions (East Coast, West Coast, Midwest and the South), with Whataburger finally coming out […]
by Jaimie Siegle | Advertising Systems Inc. A digital marketing survey conducted earlier this summer compiled answers from 300 digital marketers on which online tactics proved most effective in generating customer acquisition and retention. More than 150 marketers surveyed said they planned to increase their marketing budget in 2014, and more plan to allocate […]
by Wesley Young While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]