By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]
By Jay Bemis | Advertising Systems Inc. In this year of tighter budgets fanned by the fears of inflation a year ago, many marketers are turning to a traditional, but still-proven-to-work strategy as they head down the 2023 back stretch: Direct mail. “It might be hard to believe, but in a climate of reduced marketing […]
By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]
By Jay Bemis | Advertising Systems Inc. Does your marketing campaign need a kick in the number of responses you get from prospective customers? You may want to consider making direct mail a key force in that campaign — studies show that “snail mail” gets a better response rate than other marketing efforts, thanks in […]
By Jay Bemis | Advertising Systems Inc. Newspapers and magazines, infamously known these days as “legacy publishers,” just can’t seem to catch a financial break during the digital age. They’ve tried paywalls as a way to get readers to subscribe to both digital as well as their print content; they, like others, face ad blocking […]
By Jay Bemis | Advertising Systems Inc. Though its number of users should remain relatively stable over the next few years, Twitter is expected to generate $1.62 billion in ad revenues by the end of 2020, which will be a 22.8 percent increase over 2018’s revenues of $1.3 billion. What’s driving the surging revenues? Both […]
By Jay Bemis | Advertising Systems Inc. Though the advent of the internet still causes many to predict doom for the world of print, marketers in recent years have proven such a prophecy to be what we might call, well, “fake news.” Rather, marketers have found that print marketing with its variety of tools — […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
By Jay Bemis | Advertising Systems Inc. If marketing at your small business consists of a few Facebook posts, a tweet here and there and perhaps an occasional promotion such as a prize giveaway, you may be taking too singular of an approach to creating awareness of your brand. It may well be time that […]
By Jay Bemis | Advertising Systems Inc. Combining a video marketing campaign with search engine marketing recently provided immediate results for a Texas bank when Advertising Systems Inc. (ASI) went to bat for it. ASI developed a strategy for the bank that, in its first month, has seen the bank enjoy a 500-percent lift in […]