Tag Archives: Print Marketing

Digital Ad Dollars Not So Wisely Spent, Experts Suggest

By Jay Bemis | Advertising Systems Inc. Digital ads drive much of today’s marketing business, but recent research suggests that some marketers may want to study how wisely their digital dollars are being spent and whether more of their ad budgets should go to other places. The experts at eMarketer/Insider Intelligence recently identified several areas […]

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Direct Mail a Popular 2023 Tool

By Jay Bemis | Advertising Systems Inc. In this year of tighter budgets fanned by the fears of inflation a year ago, many marketers are turning to a traditional, but still-proven-to-work strategy as they head down the 2023 back stretch: Direct mail. “It might be hard to believe, but in a climate of reduced marketing […]

Blog, Print Marketing

Direct Mail a Marketing Tool That Just Won’t Go Away

By Jay Bemis | Advertising Systems Inc. Direct mail long has been a popular choice for a print-marketing campaign mix, and it apparently remains so — despite the pandemic-driven challenges that small businesses and marketers have faced this past year and a half. “Direct mail is growing exponentially,” says a woman who would know, Joy […]

Blog, Print Marketing

Holidays a Time to Kick-Start Your Marketing Plan

By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing, Print Marketing, Search Marketing, Social Marketing, Video Marketing