by Jaimie Siegle | Advertising Systems, Inc. Because before the U.S. could send a man onto the moon, it had to sell the idea of space travel in the 1960s to the general public — a tough pitch to sell for anybody. We know that the public did indeed buy into the idea of NASA, […]
In the past year, Facebook changed its algorithm so that fewer post from a company’s page were seen by fans. This change was justified by Facebook as a way to weed out non-engaging content. Businesses were provided a solution for this obstacle by being given the option to pay to promote their posts or create […]
At least one element of Big Data’s potential is finally being realized in email marketing, which is one of the most effective means that brands and marketers have in reaching their audiences. Marketers can now take information gleaned from shopping habits and other preferences and then shape their messaging in order to have a greater […]
by Emily Taing, Social Media Today In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more […]
by Wesley Young While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and […]
Google defines best practices as being, ‘commercial or professional procedures that are accepted or prescribed as being correct or most effective’. In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practices to help others, and we updated our social streams with […]
by eMarketer Will the marketers of the future look back and decide that 2013 was the year of content marketing? Maybe so, according to data from the Content Marketing Institute (CMI) and MarketingProfs. In a survey of marketing professionals in North America at business-to-consumer (B2C) companies, the overwhelming majority of respondents—90%—had used content marketing in […]
by John McDermott, AdAge Foursquare is opening its promoted listings ads to all small businesses around the world. The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can […]
By Tim Devaney and Tom Stein All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last […]
By Brafton Content is king, and visual media is making a play for the throne. As the internet marketing landscape evolves, platforms that lend themselves to image-centric messaging are coming to the forefront of conversations. Instagram recently announced it has more than 150 million users, while Vine declared it surpassed the 40-million-member mark. Emerging social […]