by Jaimie Siegle | Advertising Systems Inc. When Felix Baumgartner fell nearly 24 miles from a space capsule last weekend, more than 8 million people tuned in to YouTube to watch him simultaneously break the sound barrier and two world records. It was one small leap for Baumgartner and one huge marketing leap for Red […]
by Jaimie Siegle | Advertising Systems, Inc. We’ve discussed in previous posts the importance of choosing wisely when it comes to social media networks for your business. As a brand, you can’t please everybody. You can, however, participate in the sites that offer the most benefits for your specific business – whether it’s building sales […]
by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]
If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]
Photo courtesy of dirjournal.com Since this is a column about “Common Sense Tech,” I thought I’d take that name and run with it in terms of social-media sharing. Sometimes I see a lack of common sense, politeness, and manners when it comes to personal sharing. Consider this a “things not to do” list. Some of […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]
Photo courtesy www.seoboy.com by Jaimie Siegle | Advertising Systems, Inc. In his latest blog, marketing guru Seth Godin posted a metaphorical pop quiz: How do you market something to a room of a hundred random people? Many think the answer is mass marketing, or distributing the same message to a random assortment of individuals to […]
by Jaimie Siegle | Advertising Systems Inc. Most small business owners are optimistic about company growth in 2012, according to a recent study by j2 Global. The study compiled answers from more than 1,000 small business owners. While fewer than 7 percent said they were not optimistic about the rest of the year, 76 percent […]
by Jaimie Siegle | Advertising Systems Inc. With more media companies and publications switching to digital platforms, and more individuals using social media (such as Twitter, Facebook, and Pinterest), marketers and small businesses must tweak their approaches to reach their advertising goals. But no two companies are alike, and neither are their online audiences. To […]
by Jaimie Siegle | Advertising Systems Inc. In addition to social sites such as Facebook, Twitter, Tumblr and Pinterest, Q&A website Quora may be another way for businesses to build website traffic, Small Business Trends reports. The California-based company recently raised $50 million in funding, and has already become a way for curious folks to get […]