“You heard me right: SMS marketing just isn’t practical for small businesses (1-50 employees),” said founder and CEO of text message marketing provider Tatanga, Derek Johnson. “I know this sounds completely crazy coming from one of the biggest advocates in our industry during the last six years for small businesses using SMS marketing, but it’s […]
by Jaimie Siegle A recent infographic by MarkMeSuite and Placester offers helpful tips and statistics for world of social media and marketing for small businesses, and touches more than once on the notion of customer acquisition through social media. According to the infographic, 71% of social media users are more likely to purchase from a […]
As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats — from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]
Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]
by Jaimie Siegle | Advertising Systems Inc. Statistics about the mobile market – its strategies, ads, and customers – are still on the rise, a sign that e-commerce and online activity via portable electronic devices are not going away anytime soon. But if everyone seems to be adding more marketing dollars to his mobile ad […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]
by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]
by Jaimie Siegle When Twitter-backed app Vine launched a few months ago, it seemed like only the early adopters of the social media world were using it. But just this week, Vine took the No. 1 spot in iTunes for free apps, AppleInsider reported yesterday – meaning the video-sharing network isn’t going anywhere soon. For […]
by Jaimie Siegle | Advertising Systems, Inc. Small business owners know they need marketing to find new clients and grow their business, but they’re unsure about marketers and the different ways to promote their products and services, according to an article from eMarketer.The chart below shows multiple marketing tactics, and which ones U.S. small business […]
by Jaimie Siegle | Advertising Systems, Inc. A digital identity can make or break a business, along with the individuals who own or are employed by them. With big corporations like Facebook, Apple and Burger King recently being hacked, we thought it was appropriate to share a few tips on preventing the situation – especially […]