by Jaimie Siegle | Advertising Systems, Inc. 2013 is the Year of the Snake, according to the Chinese zodiac. But in the world of marketing, it could be considered Year of the Video. Why? According to a recent article by Brafton, the video market has seen steady growth since 2011, and is projected to be […]
by Jaimie Siegle | Advertising Systems Inc. When Instagram subtly changed its privacy policy last month, the public disagreed not only with the reformed policy but also with its lack of transparency with it users. To say that the company, which was bought by Facebook for $1 billion last year, received heavy criticism would be […]
Despite the ups and downs of the economy over the past year, 2013 is looking up, according to Inc.com. The business magazine released an infographic on its website yesterday touting stats that will not only make you feel proud to be a small business owner, but also get excited for opportunities that lie ahead in […]
by Jaimie Siegle | Advertising Systems Inc. When Felix Baumgartner fell nearly 24 miles from a space capsule last weekend, more than 8 million people tuned in to YouTube to watch him simultaneously break the sound barrier and two world records. It was one small leap for Baumgartner and one huge marketing leap for Red […]
by Jaimie Siegle | Advertising Systems, Inc. We’ve discussed in previous posts the importance of choosing wisely when it comes to social media networks for your business. As a brand, you can’t please everybody. You can, however, participate in the sites that offer the most benefits for your specific business – whether it’s building sales […]
by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]
If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]
Photo courtesy of dirjournal.com Since this is a column about “Common Sense Tech,” I thought I’d take that name and run with it in terms of social-media sharing. Sometimes I see a lack of common sense, politeness, and manners when it comes to personal sharing. Consider this a “things not to do” list. Some of […]
photo courtesy Mashable.com by Jaimie Siegle | Advertising Systems Inc. Since I wrote about the Pinterest phenomenon in February, the photo-centric social network has only continued to gain popularity for users, marketers, and businesses alike. The California-based “startup” has gained more than 19 million followers in the last year and is the third most popular […]
Photo courtesy www.seoboy.com by Jaimie Siegle | Advertising Systems, Inc. In his latest blog, marketing guru Seth Godin posted a metaphorical pop quiz: How do you market something to a room of a hundred random people? Many think the answer is mass marketing, or distributing the same message to a random assortment of individuals to […]