Published by Caroline Ward, chron.com The use of social media is becoming more and more important in American life. Even in American politics. Historically technophobic, lawmakers are being forced to adapt to the world of Facebook, Twitter, YouTube, Pinterest, Google Plus, Tumblr and Instagram — just a few of the major players in the realm […]
The results of a new survey on online marketing tactics of small businesses and nonprofits show that making social media marketing takes one large investment to prove successful: Time. Released on April 30 by Message Medium an Ventureneer, Ditch Digital Dabbling: How Small Businesses and Nonprofits Can Master Online Marketing compiled responses from business sectors ranging […]
by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]
A recent study by Nielsen shows that consumers find recommendations and from friends, family or online users to be the most “credible” sources of marketing. The study, comprised of results from about 28,000 respondents, found that 92% trusted word of mouth marketing the most, followed by anonymous ratings and reviews found online (72%). “As a […]
by Jaimie Siegle | Advertising Systems Inc. A few days ago, ACTV8.ME, an “interactive TV tech company,” signed a contract with FOX to offer “second-screen TV experiences” to its viewers. According to a press release, ACTV8.ME’s TV apps allows audience members to interact in real time during the show – from live chatting to earning […]
originally published April 4, 2012 by eMarketer staff When Spotify launched in the US, after gaining much popularity in Europe, it went viral almost immediately by relying on automatic integration with Facebook to get people sharing what they were listening to. But research from eye-tracking study firm EyeTrackShop suggests Spotify may not feel so reliant on […]
by Jaimie Siegle | Advertising Systems, Inc. Today, all Facebook business pages have switched to the Timeline format. Although more than eight million brands have already made the upgrade, according to the Globe and Mail. Facebook’s new layout features a cover photo and an actual “timeline” for users to quickly see the history and identity of […]
by Jaimie Siegle | Advertising Systems, Inc. Nickelodeon, MTV, and the man behind the tweets of @CharlieSheen were big winners at the social media ceremony the Shorty Awards, which took place in New York on March 26. The awards event honored individuals and companies who excelled in specific social media campaigns and networks, and all […]
by Jaimie Siegle | Advertising Systems, Inc. For the past few days, stories are circulating about a new trend within the interview process: Employers are asking for a job candidates’s s social media credentials (i.e. username and password) in an attempt to weed out the candidates who may not be a fit for the company. […]
by Jaimie Siegle | Advertising Systems, Inc. Choosing the right website platforms and offering the right incentives are two key strategies for small business social media marketing, says Ilya Pozin, serial entrepreneur and Forbes.com contributor. According to Pozin, social media should be more of a “relationship-builder” and less of an “advertising channel.” While both Facebook […]