by Jay Bemis | Advertising Systems Inc. Need a key word for marketing trends in 2019 and beyond? Try “voice,” as the rise in smart speakers and continuing use of smartphones mean more voice searches overall and another advertising platform for brands to investigate in the years ahead. For marketers, a chief chore will be […]
by Jay Bemis | Advertising Systems Inc. Reasons that small businesses outsource their marketing services are numerous, but a newer study by NewBase, a marketing and advertising consultancy, identifies which services tend to get outsourced the most. The most outsourced service, according to the study, is programmatic ad buying — or the use of software […]
By Jay Bemis | Advertising Systems Inc. Combining a video marketing campaign with search engine marketing recently provided immediate results for a Texas bank when Advertising Systems Inc. (ASI) went to bat for it. ASI developed a strategy for the bank that, in its first month, has seen the bank enjoy a 500-percent lift in […]
by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]
by Jay Bemis | Advertising Systems Inc. May we propose a toast? To our fellow marketers, this is how we would spell “happy” to make not only your upcoming New Year celebration sparkle with joy, but also each day, week and month of 2018 — a year for which there’s plenty of optimism among those […]