by Jaimie Siegle | Advertising Systems, Inc. Say what you want about Domino’s Pizza, but we think its latest international marketing campaign is nothing short of clever: Partnering with movie rental stores in the cities of Rio de Janeiro and Sao Paulo, Domino’s Brazil had DVD labels printed with thermal ink and a heat-activated scent. […]
by Jaimie Siegle | Advertising Systems, Inc. When I initially checked out Google Glass online, I was immediately gripped by three things: The sleek YouTube marketing video, which features a diverse group of individuals participating in visually stimulating activities like riding roller coasters, fencing and skydiving; the potential of Google Glass to become a real […]
by Jaimie Siegle | Advertising Systems, Inc. The e-commerce-driven website Pinterest has been steadily growing traffic and commercial potential for several months, but just how relevant is it to small businesses? New research shows that when it comes to a marketing strategy, it may no longer be optional. A recent study about the science behind […]
by Jaimie Siegle | Advertising Systems, Inc. A new study by eMarketer shows that as fewer people are using search engines on desktop devices, the volume of queries from smartphones and tablets has increased – a trend that led to more successful mobile campaigns with a lower cost-per-click (CPC) rate. “Mobile’s high CTRs [click-through rates] […]
by Jaimie Siegle | Advertising Systems, Inc. Facebook and Foursquare announced plans to improve advertising features late last week, both of which involve using data to produce hyper-targeted ads. Foursquare plans to provide data to brands and agencies that will help create more informed ads on various platforms and networks. The location-based app’s data “includes […]
by Jaimie Siegle When Twitter-backed app Vine launched a few months ago, it seemed like only the early adopters of the social media world were using it. But just this week, Vine took the No. 1 spot in iTunes for free apps, AppleInsider reported yesterday – meaning the video-sharing network isn’t going anywhere soon. For […]
by Jaimie Siegle | Advertising Systems Inc. When it comes to friendliness toward small businesses, Texas is among the friendliest in the country, according to a recent survey by Thumbtack.com. In addition, Houston, Austin and San Antonio took three of the top 5 cities. The findings reflect the opinions of more than 7,000 small business […]
by Jaimie Siegle | Advertising Systems, Inc. Small business owners know they need marketing to find new clients and grow their business, but they’re unsure about marketers and the different ways to promote their products and services, according to an article from eMarketer.The chart below shows multiple marketing tactics, and which ones U.S. small business […]
by Jaimie Siegle | Advertising Systems, Inc. A digital identity can make or break a business, along with the individuals who own or are employed by them. With big corporations like Facebook, Apple and Burger King recently being hacked, we thought it was appropriate to share a few tips on preventing the situation – especially […]
by Jaimie Siegle | Advertising Systems, Inc. 2013 is the Year of the Snake, according to the Chinese zodiac. But in the world of marketing, it could be considered Year of the Video. Why? According to a recent article by Brafton, the video market has seen steady growth since 2011, and is projected to be […]