Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. (PRWEB) April 12, 2012 Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels. In addition, government media publishers need to diversify their offerings as federal readers consume […]
original post by Arden Pennell, Business Insider, April 12, 2012 The future of mobile advertising is display. To clarify: I’m not referring to iAds or other software from OS makers and carriers. Like yours, my fingertips are normal-sized, which means tapping on those teeny-tiny “x”s in pop-ups requires an annoying amount of precision, and I […]
A recent study by Nielsen shows that consumers find recommendations and from friends, family or online users to be the most “credible” sources of marketing. The study, comprised of results from about 28,000 respondents, found that 92% trusted word of mouth marketing the most, followed by anonymous ratings and reviews found online (72%). “As a […]
by Jaimie Siegle | Advertising Systems Inc. A few days ago, ACTV8.ME, an “interactive TV tech company,” signed a contract with FOX to offer “second-screen TV experiences” to its viewers. According to a press release, ACTV8.ME’s TV apps allows audience members to interact in real time during the show – from live chatting to earning […]
originally published April 4, 2012 by eMarketer staff When Spotify launched in the US, after gaining much popularity in Europe, it went viral almost immediately by relying on automatic integration with Facebook to get people sharing what they were listening to. But research from eye-tracking study firm EyeTrackShop suggests Spotify may not feel so reliant on […]
by Jaimie Siegle | Advertising Systems, Inc. Today, all Facebook business pages have switched to the Timeline format. Although more than eight million brands have already made the upgrade, according to the Globe and Mail. Facebook’s new layout features a cover photo and an actual “timeline” for users to quickly see the history and identity of […]
by Jaimie Siegle | Advertising Systems, Inc. Nickelodeon, MTV, and the man behind the tweets of @CharlieSheen were big winners at the social media ceremony the Shorty Awards, which took place in New York on March 26. The awards event honored individuals and companies who excelled in specific social media campaigns and networks, and all […]
As the technology and the media continue to evolve, so do the trends in marketing. Social media, search engine and overall web-based tactics seem to be the focus in strategic marketing these days; but it’s important to remember the value of targeted print marketing campaigns. An article on AGBeat.com lists three reasons to use print […]
by Jaimie Siegle | Advertising Systems, Inc. For the past few days, stories are circulating about a new trend within the interview process: Employers are asking for a job candidates’s s social media credentials (i.e. username and password) in an attempt to weed out the candidates who may not be a fit for the company. […]
by Jaimie Siegle | Advertising Systems, Inc. Choosing the right website platforms and offering the right incentives are two key strategies for small business social media marketing, says Ilya Pozin, serial entrepreneur and Forbes.com contributor. According to Pozin, social media should be more of a “relationship-builder” and less of an “advertising channel.” While both Facebook […]