Blog

December 27, 2010

HOW TO: Create a Successful Company Blog

I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur. In this post I’ll cover why you need to blog, how to determine what to blog about, […]

Blogging
December 20, 2010

Building An Effective Loyalty Program with Email Marketing

There has been explosive growth in loyalty programs in recent years. The 2009 Colloquy “Loyalty Marketing Census” reported that from 2006 to 2008, US loyalty program membership grew from about 1.3 billion to 1.8 billion, which is a compound annual growth rate of almost 18%. This equals approximately 14.1 loyalty program memberships per household. But […]

Digital Marketing, Email Marketing
December 14, 2010

Ikea contest drives e-mail opt-ins, catalog requests

Home furnishings giant Ikea named the finalists in its “Life Improvement Sabbatical Contest” on December 13. The company is using the program, part of a larger initiative including in-store seminars, an employee challenge and advertising, to drive opt-ins for e-mail and catalog requests. The retailer is encouraging consumers to vote on the winner. Ikea is […]

Email Marketing
December 6, 2010

Big Jump in Social Media for Holiday Marketing

Three-quarters will market on social sites this holiday season Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA. While print advertising remains on top for holiday spending, nearly 27% of retailers reported they would spend most of their budget for the period online, including on […]

Digital Marketing
November 30, 2010

Leveraging Best Practices for Social Media

Achieving social media marketing goals, whatever your level of participation Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx found when looking at 62 study participants from a variety of industries that 100% had […]

Digital Marketing
November 22, 2010

Understanding How New Moms Share

Word-of-mouth, often shared online, is most trusted source Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How today’s New Moms Learn, Decide & Buy.” The technologies moms find most useful for parenting information are those that put them in touch with other moms. […]

Digital Marketing, Email Marketing
November 19, 2010

Does Social Media Marketing Make Sense for the Smallest Businesses?

  eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide. Still, many of the smallest businesses don’t believe their customers can be marketed to on such sites, according to an August […]

Digital Marketing
November 15, 2010

Social Media Most Effective Channel to Integrate with Email Marketing

Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email campaigns. A June 2010 survey of North American email and online marketers by email marketing firm Lyris found that most of them were seeing positive […]

Email Marketing
November 11, 2010

Small Businesses Focus Digital Marketing Budget on Websites

Looking to other low-cost marketing options A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz Media, a provider of information and services to help organizations reach the small and midsize […]

News
November 9, 2010

Retailers Ever So Hopeful For Holiday Shopping Season

by Kelly Johnson, Sacramento Business Journal The holiday shopping season isn’t likely to offer any miracles, but local and national retail observers expect revenue to climb a couple percentage points over last year. And given the economy — and compared to declines the past two years — a couple percentage point gain is a much-welcomed gift. […]

News
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Houston, TX
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