by Jaimie Siegle | Advertising Systems, Inc. We’ve discussed in previous posts the importance of choosing wisely when it comes to social media networks for your business. As a brand, you can’t please everybody. You can, however, participate in the sites that offer the most benefits for your specific business – whether it’s building sales […]
By Nathan Eddy for www.eweek.com With the official unveiling of Apple’s iPhone 5 on Wednesday, the world, including small-business owners, now has a better idea as to whether or not they should spring for the company’s latest iteration of the popular smartphone. Features like 4G Long-Term Evolution (LTE) network compatibility allow road warriors to surf […]
by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]
If you’ve ever used Foursquare or “checked in” at your favorite restaurant via Facebook or Yelp, then you’re already familiar with location-based marketing strategies. This year, more businesses are using tactics such as offering discounts or free beverages to entice customers to check in – and bargain-savvy shoppers are looking for deals more than ever. […]
Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – both through preventing website and shopping cart abandonment and creating […]
by SmallBizTrends Lead generation is one of the most important components of any company’s marketing plan. Conducting research to find more customers and target new audiences not only keeps the business afloat, but can also push it to new heights — when done properly, of course. But every time you convert a new client, the […]
by Jaimie Siegle | Advertising Systems, Inc. Does your desk look like this? You probably aren’t alone. If clutter and a lack of concentration has caused a dip in productivity at work, following a few Feng Shui principles may help you get back on track. This ancient Chinese practice, used to bring positive energy and […]
by Jaimie Siegle | Advertising Systems, Inc. Not only are small business owners working harder than they were five years ago, they’re also taking less vacation time, according to the latest study and infographic from Mavenlink. It’s no surprise then, that time was considered the “most valuable asset” among survey participants – more than computers, […]
Photo courtesy of dirjournal.com Since this is a column about “Common Sense Tech,” I thought I’d take that name and run with it in terms of social-media sharing. Sometimes I see a lack of common sense, politeness, and manners when it comes to personal sharing. Consider this a “things not to do” list. Some of […]
Now that Google has purchased YouTube, the benefit of adding video content has increased for nearly any business large or small. The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm. Including video content will increase the perceived quality of your website and […]