Tag Archives: Social media

How Americans Get Their News, Circa 2025

By Jay Bemis | Advertising Systems Inc. “And that’s the way it is,” Walter Cronkite would say when concluding his nightly newscast on CBS-TV, which aired from April 1962 to 1981 and was — along with home delivery of a daily newspaper, perhaps — the chief way that Americans once consumed their news. The way […]

Blog

Global Ad Spend to Top $1 Trillion in 2024

By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]

Blog, News

Try ‘Something New’ in Your 2023 Marketing Plans

By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]

Blog

5 Ways in Which Marketers Will Invest for 2023

By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]

Blog

The Best Times to Post to Social Media

By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]

Blog, Social Marketing