By Jay Bemis | Advertising Systems Inc. “And that’s the way it is,” Walter Cronkite would say when concluding his nightly newscast on CBS-TV, which aired from April 1962 to 1981 and was — along with home delivery of a daily newspaper, perhaps — the chief way that Americans once consumed their news. The way […]
By Jay Bemis | Advertising Systems Inc. In what has been a year of tight advertising budgets because of worries about inflation, businesses and marketers got what might be considered an early holiday gift last week. WARC, in its annual Global Ad Spend Outlook report, projected that spending on ads worldwide will surpass $1 trillion […]
By Jay Bemis | Advertising Systems Inc. Thanks to inflationary concerns that dominated the second half of 2022, bosses who traditionally tighten their belts in January just to see how a new year might unfold are tautening those budgetary straps even more as 2023 arrives. What’s a small business marketer like you to do? You […]
By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]
By Jay Bemis | Advertising Systems Inc. If you’re ready to dump a social media platform, it would be easy to seek the grounds of “irreconcilable differences” to gain an outright divorce. Or so it seems in light of a new report that finds “digital trust” in social media is sinking to new lows of […]
By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]
By Jay Bemis | Advertising Systems Inc.In mid-November, just before Americans were about to covet something fowl from the oven, the mountain bluebird that serves as the distinctive logo for Twitter decided it was time to make a little noise of its own. Twitter was introducing “Fleets” — at the top of mobile users’ feeds, […]
By Jay Bemis | Advertising Systems Inc. In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]
By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]
by Jay Bemis | Advertising Systems Inc. The mere mention of “statistics” may make some of your co-workers roll their eyes as they await that business meeting down the hall at which the company’s latest numbers are about to be analyzed and debated. But marketers know that numbers can be their chief ally — especially […]