Tag Archives: Social media

September 21, 2022

In Social Media We Do Not Trust, Research Finds

By Jay Bemis | Advertising Systems Inc. If you’re ready to dump a social media platform, it would be easy to seek the grounds of “irreconcilable differences” to gain an outright divorce. Or so it seems in light of a new report that finds “digital trust” in social media is sinking to new lows of […]

Blog, Social Media Marketing
June 8, 2022

The Best Times to Post to Social Media

By Jay Bemis | Advertising Systems Inc. The American Marketing Association (AMA) calls it “the million-dollar question”: What are the best times for social marketing managers to post to their social media platforms? The answer is one of the “depends on” variety — as in depends on which platform to which you’re posting, such as […]

Blog, Social Marketing
January 12, 2021

Fleeting Thoughts: The More Things Change, the More They Seem the Same

By Jay Bemis | Advertising Systems Inc.In mid-November, just before Americans were about to covet something fowl from the oven, the mountain bluebird that serves as the distinctive logo for Twitter decided it was time to make a little noise of its own. Twitter was introducing “Fleets” — at the top of mobile users’ feeds, […]

Blog
October 31, 2019

Baby Boomers More Wary of Social Media Than Younger Users

By Jay Bemis | Advertising Systems Inc.  In the world of social media strategy development, knowing your target audience long has been a chief marketing chore. And across the generations, which may be the toughest audience to attract on social media, in terms of generations? That — perhaps not surprisingly — would be the oldest […]

Blog, Social Marketing
October 30, 2018

Give Your Social Media Some Personality

By Jay Bemis | Advertising Systems Inc. Businesses with successful social media channels have learned that there’s more to the marketing chore than simply scheduling a few posts each morning and then moving on to other matters. They’ve found that their channels demand a marketer’s constant, daylong attention, delivering not only posts that link to […]

Blog, Social Marketing, Social Media Marketing
August 15, 2018

Impress the Boss With the Latest Social Media Stats

by Jay Bemis | Advertising Systems Inc. The mere mention of “statistics” may make some of your co-workers roll their eyes as they await that business meeting down the hall at which the company’s latest numbers are about to be analyzed and debated. But marketers know that numbers can be their chief ally — especially […]

Blog, Social Marketing
January 25, 2018

How Nugget Love Set Twitter Ablaze

by Jay Bemis | Advertising Systems Inc. Interacting with your following not only should be an obligatory chore for you as your company’s social media manager — it also can produce astonishing results. The Wendy’s restaurant chain knows this social-media-managerial standard rather well, thanks to the chicken nuggets featured on its menus and a teenager’s […]

Blog, Social Marketing
January 15, 2018

4 Ways to Escape That Social Media Rut

by Jay Bemis | Advertising Systems Inc. Scribes would call it “writer’s block,” and that always-bantering social-media colleague who sits across from you might call it something more crass — say, “brain death.” We’re talking about that point at which you’re not sure what to post on your social media channels in the days or […]

Blog, Content Marketing, Social Marketing, Video Marketing
Advertising Systems, Inc.
Houston, TX
Phone: (281) 889-9575