Tag Archives: Social media

The Truth About Big Data

by Steve Olenski This past July Econsultancy issued a report which made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing the report read: “Big data has become something of a buzzword over the past year or so, […]

Digital Marketing, Small Business, Technology

Save Time by Outsourcing These Small Business Responsibilities

As a small business owner or entrepreneur, you’ve got to be comfortable wearing multiple hats —  from internal operations and marketing to accounting and customer service. Then again, it’s not practical to have one person performing multiple jobs indefinitely, as they’ll eventually burn out and grow tired of the workload. Fortunately, there’s one aspect some […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology

eMarketer: The Most Effective Facebook Ads for Your Money

Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other. Social advertising application Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more […]

Digital Marketing, News, Small Business, Social Media Marketing

The Best Nuggets of Knowledge from Digital Marketing Experts

by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]

Digital Marketing, News, Small Business, Social Media Marketing, Technology