Tag Archives: content marketing

GenAI Making Gains in Business Use

By Jay Bemis | Advertising Systems Inc. Though there’s still much wariness about generative artificial intelligence and AI in general, one in four internet users will be using genAI at least once monthly this year, according to a report from the experts at eMarketer/Insider Intelligence. This week’s report cited one key reason for that already […]

Artificial Inteligence (AI), Blog

Bye-Bye, Birdie: Hello to Elon’s ‘X’

By Jay Bemis | Advertising Systems Inc. Elon Musk’s sudden rebranding last week of Twitter to “an everything app” named X sent branding and marketing experts abuzz, with some calling the billionaire’s move a worthy risk and others wondering if it will be a “dud.” Since acquiring Twitter in 2022 for $44 billion, Musk has […]

Blog, Social Marketing

5 Ways in Which Marketers Will Invest for 2023

By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]

Blog

Turn Your Existing Content Into Effective Video

By Jay Bemis | Advertising Systems Inc.  Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]

Blog, Video Marketing

Holidays a Time to Kick-Start Your Marketing Plan

By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]

Blog, Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing, Print Marketing, Search Marketing, Social Marketing, Video Marketing