By Jay Bemis | Advertising Systems Inc. As a marketer, you’ve been anxiously, perhaps hesitantly waiting for the clock to tick into 2024, when the world of third-party cookies will have slowly crumbled away. Major browsers such as Chrome, Safari and Firefox will have phased out third-party cookies — one of the chief tools in […]
By Jay Bemis | Advertising Systems Inc. Though some advertisers are cutting back on their spending as concerns about inflation bring 2022 to a close, marketing executives seem to be more upbeat and optimistic about the year that lies ahead. About 89% of chief marketing officers and senior marketing executives polled for a recent survey […]
By Jay Bemis | Advertising Systems Inc. Assuring your customers that you’re here for them in pandemic times is brand messaging that we addressed in this space last month. Such “we’re here for you” messaging was dominant with advertisers as COVID-19 began to sweep across the United States, and it still is what your customers […]
By Jay Bemis | Advertising Systems Inc. In this app- and social-media-minded age in which we live today, it’s easy to think of email as something that’s a bit passé. But email refuses to be outdated. Recent data from Statista and Smart Insights, respectively, show that 85 percent of internet users in the United States […]
By Jay Bemis | Advertising Systems Inc. Whether you’re building a website for a new business or wanting to take your site to a new level, one of the more important decisions you’ll make is which content management system to use. A content management system (CMS) is a software program that allows your business to […]
By Jay Bemis | Advertising Systems Inc. We’ve already identified several top digital-marketing trends for 2019 in this space, but what are other observers foreseeing in their post-holiday crystal balls? As Santa’s checking his lists and loading up his sleigh with nearly a 20-percent rise in online holiday sales from a year ago, prognosticators are […]
By Jay Bemis | Advertising Systems Inc. With Christmas but three months away, now is the time to develop a multi-faceted, digital-marketing ad campaign that can ensure your business a happy 2019 — as well as put it in prime position for success in the 2020s and beyond. Whether your business is centered on business-to-consumer […]
by Jay Bemis | Advertising Systems Inc. Those who use Twitter as a social media marketing tool may have found that there’s nothing like a live event or a specially celebrated day as an opportunity to get their brand closer to their readers. Twitter recently released four tips for brands to follow when tweeting at […]
by Jay Bemis | Advertising Systems Inc. As the owner of a small business who wants to ramp up your marketing strategy, you’ve already tried the do-it-yourself route and found the complexities and time so overwhelming that you’ve added a marketing manager to your staff. However, that manager, you’ve realized, doesn’t really understand the path […]
by Jay Bemis | Advertising Systems Inc. With its chief users among the 12- to 24-year-old set producing selfies that feature flowered headbands, floppy rabbit ears and other forms of animation, Snapchat might seem confounding to those marketers who rely mostly on Facebook and Instagram as the platforms they use to reach across the ages […]