June 27, 2012

76 percent of small businesses are “optimistic” about 2012

by Jaimie Siegle | Advertising Systems Inc.

Most small business owners are optimistic about company growth in 2012, according to a recent study by j2 Global.

The study compiled answers from more than 1,000 small business owners. While fewer than 7 percent said they were not optimistic about the rest of the year, 76 percent maintained a positive business outlook. The remaining respondents said they “feel unsure until after the November election,” j2 reported.

The report demonstrated the growing trend in digital media and mobile technology, with social media “emerging as the great equalizer … giving small businesses a louder mouthpiece and more of an opportunity to efficiently engage with customers.”

Of the social networks most used by SMBs, the top three platforms are Facebook, LinkedIn, and Google+. And about a third of survey respondents said their marketing strategy consists of 25 percent social media.

So what does this all mean for the fledgling small business? It means if you’re not accurately representing your business as an active member of one (or more) social networks, you may be missing out on customers – and, consequently, revenue.

Are you optimistic about the remainder of 2012? Let us know why or why not in the comments.

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