Originally published 2/16/12 by Benny Evangelista, SFGate.com Tech Chronicles blog Twitter is expanding its self-service advertising platform to include more small businesses in the U.S. through an exclusive deal with American Express. The new ad program, set to launch at the end of March, will be the latest step by the San Francisco micro-blogging service […]
Originally published on http://www.emarketer.com Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers. But since […]
by Jaimie Siegle | Advertising Systems Inc. If you haven’t yet heard of Pinterest, the website that’s become the new time consuming network for women and men everywhere, it may be time to evaluate how it can benefit your business. The California-based company, which was one of Time Magazine’s 50 Best Websites of 2011, describes […]
by Jaimie Siegle | Advertising Systems Inc. It’s hard to keep track of all the social networks out there – and who’s using them. Although it seemed that Google+ was a lackluster (and unpopular) answer to its competitor Facebook, things seem to be looking up for the search engine’s social network. The number of Google+ […]
Last week, Mashable conducted a poll of approximately 1,600 online voters on how Facebook users were affected by the social media giant’s Timeline makeover. The results? Approximately 79% of the voters said Timeline should be optional. And while Facebook’s Timeline is optional to all users as of now, the old profile will soon become a […]
Originally posted 1/25/12 by Kimberly Smith, http://www.marketingprofs.com Marketers place much emphasis on the Facebook “Like” these days, with resource after resource explaining how to get people to “fan” your Facebook page, how to rack up more Likes on your content, and how to up your chances of landing in the News Feed. More often than not, those […]
A landing page, a mobile website, and search engine optimization are among Wealthwiser’s essentials to digital marketing for small businesses. Local search marketing can make your small business become visible to searchers who are looking for what your business has to offer. In this article I am going to explain how you can set up […]
Facebook’s “Open Graph” platform allows brands to further engage consumers with Apps and Actions. Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences […]
HP, Best Buy, and JetBlue reveal how they use Twitter’s enhanced profile pages to make every tweet sing. It’s still officially in velvet-rope mode, but Twitter’s enhanced profile pages are heavily in play for those brands among the first to sign up. So how are the early reviews? Dubbed #letsfly by Twitter’s hashtag-happy tweeps, the program–which […]
by Jaimie Siegle | Advertising Systems Inc. Wikipedia, Reddit, Google, Microsoft and other corporations and public figures virtually protested the SOPA (Stop Online Privacy Act) and PIPA (Protect IP Act) by “blacking out” their websites for 24 hours on Jan. 17, causing an eruption of social media responses. Google’s homepage urged citizens to petition against […]