Targeted print marketing campaigns work. Leveraged shared direct mail programs are continuing to increase our client’s customer acquisitions, brand awareness and sales thru direct responses to special offers. Additionally, our offline campaigns are driving online converstions/email sign-ups and social fan page likes and engagement. We know the viability of online marketing – but print marketing should not be ruled out as part of a client’s media […]
Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. eMarketer expects US online advertising spending to reach $31.3 billion this year, a dramatic 20.2% increase over 2010 spending. By 2015, nearly $50 billion will be spent on online ads in […]
Cost-effectiveness and ease of use boost adoption Social media has quickly moved up the ranks of top marketing tactics among small and medium-sized business (SMBs). April 2011 research from Pitney Bowes indicates that by some measures of desirability, it’s in close competition with email. When asked why they used several marketing tactics, US SMBs were most likely […]
Google chairman Eric Schmidt took responsibility for the search titan’s failure to counter Facebook’s explosive growth, saying he saw the threat coming but failed to do much about it. Speaking at the D9 tech conference outside Los Angeles Tuesday evening, Schmidt said that for five years, he’s been aware of the competitive threat posed by […]
Marketers must look beyond fan count to find real success Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into planning and managing their Facebook page as they do a traditional website. “The rapid adoption of the ‘like’ button and the rise of […]
Print readership still high among affluents overall Affluents’ relationship with traditional media is a bit of a mixed bag, according to February 2011 data released by The Affluence Collaborative. And among the younger members of the wealthy set, that mix may be turning more negative than positive. On the one hand, affluent internet users are still […]
Motivations differ from general population Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population. The social networks they use to do so are different, too. Among the general population, the main reason cited for connecting with […]
Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow […]
Consumer packaged goods industry ups its share of online spend Retail is the highest-spending industry online, according to eMarketer estimates that break down total US online ad spending by vertical. Retailers will spend $5.73 billion on internet advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online […]
As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture. According to a comparison of cost and engagement across online ad types by social media advertising firm appssavvy, “social activity” ads outperform static banners and rich media, though not paid […]