March 6, 2012

Learning from Lady Gaga, Who Just Set Twitter Record with 20M Followers

by Jaimie Siegle | Advertising Systems Inc.

Lady Gaga became the first person on Twitter to gain 20 million followers on Monday, making her not only the most popular Twitter personalities ever – but also one of the biggest brands.

The 25-year-old pop music superstar had 20,143,648 followers on March 5 and is expected to gain another million before April, Time reported Monday afternoon.  The record-breaking event occurred nearly a week after Lady Gaga (along with Oprah) launched her Born This Way Foundation for young people at Harvard University. Twitter aside, Gaga’s following of “Little Monsters” has prompted the celebrity to launch her own social network.

So what can business owners or entrepreneurs learn from Gaga’s marketing skills? You might not expect to get 10 million followers, but you can try to use some of her tactics. Fast Company contributor Martin Lindstrom provided three tips for marketers based on Gaga’s successful strategies:

1. Connect to creativity

“Lady Gaga has been quoted as saying that taking away her creative team would be her downfall,” Lindstrom writes. “It is interesting to note that the downfall of many brands has been exactly that. Steve Jobs made good design synonymous with every Apple product … As such, it is a well-known fact that Jonathan Ive, the head of design at Apple, reported directly to Steve Jobs … Sadly, few companies realize how important creativity is for the survival of their brand.”

2. Create a direct pipeline to your customer’s soul

“She takes along a mobile recording studio wherever she goes,” he says. ” A recording team, on call 24 hours a day, staffs this mobile studio. As a result, most of the songs she produces are recorded within hours of leaving the stage. She does this to capture the zeitgeist of the moment, tapping into the very DNA of her audience. She steps off the stage fresh with the knowledge of what her audience most passionately responded to … Which should resonate with today’s corporate world.”

3. Be vulnerable.

“It makes everything more human. And that is perhaps the essence behind Lady Gaga’s popularity. She is human,” Lindstrom says. Click here full his full story on “channeling your inner Gaga.”

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