By Dianna Dilorth | Direct Marketing News Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven’t been able to monetize the channel. However, some savvy marketers are experimenting with how to use social media as an email acquisition channel, since email is known for its strong ROI. […]
By David Ward, PrintWeek The USPS said the closures would help it close an $8.3bn annual loss. Some of that loss is tied to a decline in mail volumes — especially first class mail — in recent years, though onerous pension requirements mandated by the US Congress in 2006 are also adding billions in red […]
by Zoe Fox, mashable.com Noah Rahman has moderate Cerebral Palsy affecting his communication, cognition and upper and lower body movement. When he turned two, his language, cognitive abilitity and fine motor skills were diagnosed by a developmental specialist as being at least 12 months behind. Then Noah got an iPad. Four months later, his language […]
Many consumers prefer email as their primary contact method with brands and companies regarding sales, promotions and new products. Companies that honor this request and strategically engage recipients at the right time have much to gain, according to findings from email marketing solution provider StrongMail. Using automated email marketing, also known as “lifecycle email marketing,” […]
Marketers have heard the call to build brand loyalty and engage customers with their direct mail activities through the use of multiple media channels. Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business—particularly small and midsize businesses without large marketing departments—to produce a higher return on their investment […]
This won’t come as welcome news to the folks at Facebook, but its customer-satisfaction ratings aren’t much to boast about. Among its social-media peers, Facebook landed at the bottom of the keeping customers-happy list, according to the 2011 American Customer Satisfaction Index E-Business Report. With a score of 66 out of 100, only airlines, subscription […]
I recently overheard an interesting remark: social media is the greatest innovation in business relations since the Industrial Revolution. While that might seem like an over exaggeration, it isn’t so far from the truth that I didn’t take time to think about how social media has transformed the opportunities for a business, specifically in the […]
As seen with the hefty valuations of companies like LinkedIn (NYSE:LNKD), Twitter and Facebook, the social networking space is too important for Google (Nasdaq:GOOG) to be a laggard. True, the company has had several missteps, like Buzz and Wave. But its latest attempt, Google+, may have the right stuff. Keep in mind that Google has […]
Google’s social network, Google+ might be one of the fastest-growing networks ever, having already reached 10 million users according to one estimate. Paul Allen, of Ancestry.com – not to be confused with Microsoft co-founder Paul Allen – has developed an interesting methodology to calculate the number of Google+ members. He sampled a number of surnames from […]
by Ben Parr Google has revealed that it is working on a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet. In a post and accompanying YouTube video on Google+, Product Manager Christian Oestlien says that the Google+ team is working on creating a unique experience for businesses that […]