by Jaimie Siegle | Advertising Systems Inc. A bad online reputation can be hard to erase, especially if you’re a small business trying to attract potential new customers through digital marketing tactics. Pay-per-click advertising can be a useful tool to target local markets and cross-promote your brand, but only if you play by the rules. […]
In the ever-evolving world of online marketing, rules can be hazy. There are, however, “7 Deadly Sins of Online Marketing” that should be avoided at all costs, according to a story in Small Business Trends. 1. Not Tracking Online Advertising By keeping track of your online campaigns and marketing strategies, you’ll be able to find […]
CHICAGO, May 23, 2012 /PRNewswire/ — A major driver of the U.S. economy is feeling more optimistic. Small businesses with 250 or fewer employees are reporting stronger sales and increased hiring plans, according to CareerBuilder’s latest nationwide study. Nearly one-third (32 percent) said their sales increased over the last two quarters (October 1, 2011 to March 31, 2012) and […]
National Small Business Week is May 20 – May 26. Office Depot conducted a survey among entrepreneurs and small businesses to find out how they measured success. According to a press release, success was defined by “being profitable (73 percent); having a work-life balance (58 percent); and working on something in which they believe (56 […]
Published by Caroline Ward, chron.com The use of social media is becoming more and more important in American life. Even in American politics. Historically technophobic, lawmakers are being forced to adapt to the world of Facebook, Twitter, YouTube, Pinterest, Google Plus, Tumblr and Instagram — just a few of the major players in the realm […]
If you’re overwhelmed by the vast world of digital marketing, you’re not alone. Yahoo! Small Business released Yahoo! Marketing Dashboard Tuesday, an online tool to help entrepreneurs “discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance.” The dashboard aims to help business […]
The results of a new survey on online marketing tactics of small businesses and nonprofits show that making social media marketing takes one large investment to prove successful: Time. Released on April 30 by Message Medium an Ventureneer, Ditch Digital Dabbling: How Small Businesses and Nonprofits Can Master Online Marketing compiled responses from business sectors ranging […]
by John Theriault, www.HeraldNews.com As social media and Internet advertising gets more sophisticated, the focus is now on what’s called “contextual advertising”. The premise is simple but the execution is complex. The idea is that if you search for new cars online for example, you’ll start to see related advertising. Ads for similar types of […]
via eMarketer, April 25, 2012 While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at […]
Many small business websites are not optimized for social media, according to a study by SMB StudyScape. The April 16 report shows that almost 80% of small business websites lack links to Facebook, and even more that do not have links to Twitter or LinkedIn. SMB StudyScape’s results were compiled from more than 1 million […]