Through strategic partnerships, Advertising Systems Inc. (ASI) offers industry leading consumer focused shared mail programs that are highly effective for increasing brand awareness, customer acquisitions and customer loyalty. These print marketing programs offer strong national to local reach, geo-demographic targeting capabilities and mailing frequency options – and with integrated interactive and social media marketing components, […]
Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]
Redbox is offering an incentive to “Like” the brand on Facebook: a free movie. The movie rental brand is using its Facebook Page to give out a code, redeemable Thursday, for a free rental. Redbox’s existing 3.3 million Facebook fans can access the deal, as can consumers who “Like” the brand. Existing or new fans […]
Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]
An online newspaper billing itself as “the hometown newspaper of the World Wide Web” made its debut Tuesday in a daring bid to prove that there’s still more of the social web to cover. Under the direction of former Valleywag editor Owen Thomas, The Daily Dot pledges to cover the biggest online communities — think […]
Depending on where you go online and what you read, much of what you see about Twitter might be negative. “Who cares what some lonely guy had for lunch?” is one variation on a common refrain. But Twitter, unlike many other forms of media including other social sites, is what you make it. Taken as […]
A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults. But it is not alone at the top. […]
There’s little question that the way we pay is changing: Starbucks Card Mobile is a bonafide hit, PayPal predicts that the end of the wallet is nigh, mobile money transactions are expected to to reach $670 billion by 2015, and it’s believed that more than 80% of point-of-sale systems will accept mobile payments by 2016. […]
Franchise businesses employ over 7 million people in the U.S. At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. This is a problem, because although potential customers can find your corporate website, often these same potential customers would rather […]
The two obvious trends in local deals lately is public offerings, by Groupon and LivingSocial, and the rising competition from web giants like Google and Facebook. But the more I see of American Express in this space, the more I think it stands a chance to be the next major player to watch in this field. […]