(by Stephanie Buck | mashable.com | posted on American Express OPEN Forum) Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap. Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers […]
I never carry a point-and-shoot camera. Chances are you don’t either. In the last few years, cellphone optics have improved substantially. That means more megapixels, better image sensors and stronger flashes and zooms on the one device most of us carry all the time. Now comes the next phase: using your smartphone and its […]
Has Groupon’s ship sailed? Well, with its IPO pending, the group-buying leader has seen traffic decline nearly 50% since its peak in the second week of June. That’s according to new Hitwise data based on Web-based traffic, but excluding mobile and app-specific traffic. “Regardless … the drop-off in Groupon traffic this summer has been significant,” […]
Through strategic partnerships, Advertising Systems Inc. (ASI) offers industry leading consumer focused shared mail programs that are highly effective for increasing brand awareness, customer acquisitions and customer loyalty. These print marketing programs offer strong national to local reach, geo-demographic targeting capabilities and mailing frequency options – and with integrated interactive and social media marketing components, […]
Based on newly released statistics from InternetWorldStats there are currently 2,095,006,005 people in the world who are considered internet users and according to Experian 67% of those users perform their searches through Google. One would imagine that with 1,403,654,023 people using Google they would not need direct mail to help advertise their services, but that […]
Redbox is offering an incentive to “Like” the brand on Facebook: a free movie. The movie rental brand is using its Facebook Page to give out a code, redeemable Thursday, for a free rental. Redbox’s existing 3.3 million Facebook fans can access the deal, as can consumers who “Like” the brand. Existing or new fans […]
Small businesses will now get American Express points for buying online advertising, thanks to a new offer from the company’s small business arm. American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of […]
An online newspaper billing itself as “the hometown newspaper of the World Wide Web” made its debut Tuesday in a daring bid to prove that there’s still more of the social web to cover. Under the direction of former Valleywag editor Owen Thomas, The Daily Dot pledges to cover the biggest online communities — think […]
Depending on where you go online and what you read, much of what you see about Twitter might be negative. “Who cares what some lonely guy had for lunch?” is one variation on a common refrain. But Twitter, unlike many other forms of media including other social sites, is what you make it. Taken as […]
A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults. But it is not alone at the top. […]