The two obvious trends in local deals lately is public offerings, by Groupon and LivingSocial, and the rising competition from web giants like Google and Facebook. But the more I see of American Express in this space, the more I think it stands a chance to be the next major player to watch in this field. […]
More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore. Mark Donovan, SVP of mobile at the company, said the rise of consumer awareness about QR codes and the proliferation of smartphones have driven use of the […]
Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. The Wall Street Journal recently published an article that profiled small business owners who chose to use social media instead of maintaining a corporate website. While social media is a powerful tool […]
The newspaper industry may be struggling, but people are still turning to the Sunday editions when it comes to clipping coupons, despite the rise of digital media and coupon sites. According to consumer research firm Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And although more than a […]
Loud and clear, the word on the street is Google+. The new social media platform has already signed up an estimated 20 million users, making it the fastest growing social network ever. Although it’s just been a month since the launch, the opportunities presented by Google+ are exciting a lot of people. “It’s Google. They have […]
While we’ve seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. The B2B buyer continues to ascend and advance in the use of social technologies, networks, and commerce that are radically changing the notion […]
Macy’s will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. The retailer will donate $1 to DoSomething.org for every designated quick response (QR) code that consumers scan from within Macy’s mstylelab (or juniors and young men’s department). Each […]
According to a survey of US small business leaders by Opinium Research, commissioned by Hiscox, many are not using social media channels to promote their businesses and products. Only 12% of businesses described social media promotion as a must and nearly 50% of respondents aren’t using social media at all. Small Business Use of Social […]
by Jay Greene, CNET.com Google acquired a new company to add to its growing business of selling local daily deals. The Web giant acquired The Dealmap, a start-up launched in May 2010 that aggregates daily deals in local markets. Terms of the deal were not disclosed. “We are impressed with what The Dealmap team has […]
By Dianna Dilorth | Direct Marketing News Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven’t been able to monetize the channel. However, some savvy marketers are experimenting with how to use social media as an email acquisition channel, since email is known for its strong ROI. […]