by Jaimie Siegle | Advertising Systems, Inc. The Digital Marketing Program at the Stanford Graduate School of Business (GSB) Executive Education, a first annual three-day conference held at the end of August, featured conversations with panelists and experts from all aspects of the digital marketing world: media, technology, and business. Although the first annual event […]
Photo courtesy of dirjournal.com Since this is a column about “Common Sense Tech,” I thought I’d take that name and run with it in terms of social-media sharing. Sometimes I see a lack of common sense, politeness, and manners when it comes to personal sharing. Consider this a “things not to do” list. Some of […]
by Jaimie Siegle | Advertising Systems Inc. Most small business owners are optimistic about company growth in 2012, according to a recent study by j2 Global. The study compiled answers from more than 1,000 small business owners. While fewer than 7 percent said they were not optimistic about the rest of the year, 76 percent […]
Published by Caroline Ward, chron.com The use of social media is becoming more and more important in American life. Even in American politics. Historically technophobic, lawmakers are being forced to adapt to the world of Facebook, Twitter, YouTube, Pinterest, Google Plus, Tumblr and Instagram — just a few of the major players in the realm […]
Many small business websites are not optimized for social media, according to a study by SMB StudyScape. The April 16 report shows that almost 80% of small business websites lack links to Facebook, and even more that do not have links to Twitter or LinkedIn. SMB StudyScape’s results were compiled from more than 1 million […]
by Jaimie Siegle | Advertising Systems, Inc. Choosing the right website platforms and offering the right incentives are two key strategies for small business social media marketing, says Ilya Pozin, serial entrepreneur and Forbes.com contributor. According to Pozin, social media should be more of a “relationship-builder” and less of an “advertising channel.” While both Facebook […]
Originally posted Feb. 17, 2012 by Megan Harris, http://digitalbrandmarketing.com Lujure’s Nathan Latka Shares Numerous Social Media Tips for Businesses CEO of Lujure Nathan Latka brought his social media expertise to dbmei’s Social Media Action Camp part of Social Media Week in NYC and offered business owners a number of tips for optimizing Facebook fan outreach. His company, […]
by Jaimie Siegle | Advertising Systems Inc. If you haven’t yet heard of Pinterest, the website that’s become the new time consuming network for women and men everywhere, it may be time to evaluate how it can benefit your business. The California-based company, which was one of Time Magazine’s 50 Best Websites of 2011, describes […]
by Jaimie Siegle | Advertising Systems Inc. It’s hard to keep track of all the social networks out there – and who’s using them. Although it seemed that Google+ was a lackluster (and unpopular) answer to its competitor Facebook, things seem to be looking up for the search engine’s social network. The number of Google+ […]
Last week, Mashable conducted a poll of approximately 1,600 online voters on how Facebook users were affected by the social media giant’s Timeline makeover. The results? Approximately 79% of the voters said Timeline should be optional. And while Facebook’s Timeline is optional to all users as of now, the old profile will soon become a […]